Riikka Söderlund
@riikkasoderlund
Head of Global Marketing at http://Smartly.io I Building brands, accelerating growth and generating business success.
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After nearly two years as Netflix’s chief marketing officer, Bozoma Saint John is leaving the streaming giant. The new CMO is Marian Lee, who was VP and co-head of music at Spotify before joining Netflix in July as VP of marketing in the U.S. and Canada. forbes.com/sites/martyswa…
Why advertisers are ramping up more full-funnel marketing strategies digiday.com/marketing/ther…
S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile ‘merger’ digiday.com/marketing/s4-c…
digiday.com
S4 Capital chalks up (yet another) deal as Media.Monks unveils 4 Mile 'merger'
Similar to how 2021 ended, 2022 has begun with today’s announcement that Media.Monks is to merge with 4 Mile Analytics.
On one side you have Hermès sending cease & desist letters to delist MetaBirkins from OS. On the other side you have FENDI collaborating with Ledger to create luxury crypto hardware cold wallets. Just… fascinating. All of it. hypebeast.com/2022/1/fendi-l…
Meet the B2B marketers winning the battle for brand marketingweek.com/b2b-marketers-…
marketingweek.com
Meet the B2B marketers winning the battle for brand
While sales may have ruled the roost in B2B for decades, marketers are using their influence and experience to show their businesses the value of investing in a long-term brand building agenda.
The seven things marketers need to know in order to convince their organization of the value of brand building marketingweek.com/mark-ritson-an…
Odotellaan että aika kuluu sillä uskomme tilanteen korjaantuvan itsestään. Haloo @K3FIN 🤯 | Pörssiyhtiöiden toimitusjohtajina yhä vähän naisia, mutta Keskuskauppakamari uskoo määrän kasvavan hs.fi/talous/art-200…
2022 will be a year of new styles of working, democracy v autocracy and travel trouble. Take a look at our predictions for the coming year #WorldAhead
Jack Dorsey steps down as Twitter chief executive theguardian.com/technology/202…
How Coca-Cola’s online to offline strategy is helping to drive brand growth marketingweek.com/coca-cola-hail…
marketingweek.com
How Coca-Cola’s online to offline strategy is helping to drive brand growth
After running a number of experiments during the pandemic, Coca-Cola is planning to drive growth with a new direct-to-consumer ecommerce platform and stronger B2B relationships.
IAB Europe says it’s expecting to be found in breach of GDPR – TechCrunch techcrunch.com/2021/11/05/iab…
Not surprisingly, advertisers turn to social for branding this holiday season. marketingweek.com/ms-social-medi…
More than half of consumers will turn to social media for holiday shopping this year thedrum.com/news/2021/10/1… via @thedrum
TikTok focuses on eCommerce expansion through Community Commerce businessofapps.com/news/tiktok-fo…
Facebook issues guidance for advertisers in light of iOS changes businessofapps.com/news/facebook-…
businessofapps.com
Business of Apps - Connecting the app industry
App industry news, data & analysis for people building, marketing and monetizing apps
Facebook offers optimized conversions for shops businessofapps.com/news/facebook-…
TikTok ad exposure almost doubles and ad perception high among consumers businessofapps.com/news/tiktok-ad…
This just might be the most brilliant ABM campaign ever. I’m floored adweek.com/agencyspy/spot…
Eerily quiet this morning. With the US on holiday, I don’t have to prep anything, attend meetings, react or anticipate. Who knows, I might actually get some work done today ✅
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