Satyam Gupta
@satyamgupta_wiz
Facebook Ads Copywriter and media buyer
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Buyer cycle or the customer journey is also non-linear some people say funnel others call it flywheel. So many times sales don't happen instantly and that's quite natural. Thanks for sharing this data.
And only 53% of their sales came within the first week... While the other 46% came from weeks 2 and beyond, the majority coming 60 days AFTER someone clicks! (For context, they sell a high-ticket offer in the B2C space that's was priced at $3,997)
Great advice from Dara for everyone who is trying to be successful in the hyper competitive media buying space.
NEW VIDEO: How to be a Media Buyer After iOS14 If you want to be a media buyer in 2022, you need to be a great creative strategist. There's no way around it 🤷♀️ youtu.be/alEypZirr_s
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How to Be a Media Buyer After iOS14
We have to accept this is🤷
Media buyers don't scale accounts. Effective creative does.
That's the way forward for experts, when knowledge has become a freely available commodity.
This is great information 👍
Most people misuse bid caps on Facebook because they don't understand what they actually do. The common belief is bid caps help keep your CPA at goal. Bid caps actually help maximize your conversions at your CPA on unlimited spend.
Awesome 👏👏
The ecommerce growth encyclopedia: 1️⃣ Calendar 2️⃣ Forecasting 3️⃣ Facebook 4️⃣ Creative 5️⃣ Google 6️⃣ YouTube 7️⃣ TikTok 8️⃣ Email + SMS 9️⃣ LTV:CAC 🔟 Influencers BONUS: Accounting Let’s go...
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Great point.. totally agree. Subconsciously the image is doing damage to otherwise awesome ad and messaging
🧠 “Research shows that that people make automatic judgements about the trustworthiness of a face as rapidly as 50-100ms.” This ad is selling popularity, but the face in the image reads “fear/anxiety”. 😱 Viewers will subconsciously attach this emotion TO THE BRAND.
Basics which we sometimes forget.
True
There are only three ways for your business to generate more value (i.e., profit): 1️⃣ Reduce costs 2️⃣ Sell to more people 3️⃣ Get the people you already sell to … to buy more That’s it. That. Is. It. And I am dead serious about how hard that reality hit me today.
Awesome
I’ll put this on my gravestone. Full funnel is bs.
Human psychology in action.. so true
Our brains are better at finding problems & threats than benefits & solutions. This is how you use that hardwired "negative" feature to make yourself wealthy:
Totally agree
An #SEO tip: (that goes way beyond SEO in reality) Make sure your 404 page has a #GoogleAnalytics tracking code! This way you can easily spot what error pages your REAL users are accessing. These are the pages that you'd want to fix ASAP.
Two things come to my mind. 1. "Copy can't create a desire, it can only channel existing desire" Eugene Schwartz. 2. Eugene Schwartz's 5 stages of awareness.
More often, they don't even know they have a problem until a marketer tells them their teeth aren't white enough, or they need a greener solution, or they should be drinking more orange juice.
Digital Marketing today is a data-driven creative endeavour. Data analytics and creative both are of critical importance.
NEW VIDEO: A Peek Inside my $500K Facebook Ads Account... In this video, I go over how to run a big-budget account, how to optimize campaigns, and (of course) the top creatives for this account. Excited for you to see this one 🔥 youtube.com/watch?v=yGR4Di…
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How to Manage a Large Facebook Ads Account: $500k/Month Budget
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