Stuart Chaney
@stu_chaney
Founder/CEO @RivoCommerce. Powering retention programs for DTC brands like @HexClad, @kitsch, & @ridgewallet. Bootstrapping to $25M+ ARR in ecom SaaS
the only thing better than a $15 Shopify app is taking one that costs $299 - $999+ and making it $0 forever. we are tanking the wallet pass saas industry today.
Rivo Fall Editions is now live. 28 meaningful updates across the platform But best of all... WALLET PASSES ARE NOW 100% FREE Let's dig in..
essential reading for anyone in ecom SaaS heading into 2026. self-serve SaaS tools in our industry are in a rapid race to the bottom right now. things are not bad, just very different..
The next wave of 9 figure exits in eCommerce won’t be Brands, SaaS or agencies. They’ll be SEANs — Software Enabled AgeNcies. The line between software and service is disappearing, and a new hybrid model is emerging in its place. A SEAN combines the scalability and…
watching Claude Code pump out high-level Shopify discount functions written in Rust, backed by a test suite, within 60 seconds
we’re about to hit 80% of the code being shipped at Rivo coming from agentic coding tools. The major unlock that took us from 50-80% has been the cc-sessions framework by @AgentofToastX for Claude Code. I think we’ll see a major shift towards agentic coding frameworks just like…
I’ve replayed this podcast ep at least 3 or 4 times so far. Phenomenal advice for any startup. TL;DR - Delete bullshit - Move insanely fast - Reduce complexity everywhere
Ridge has spent money on every channel you can imagine: YouTubers, Podcasters, Native Newsletters, Programmatic Newsletters, Affiliate, every social platform who would take our money, CTV, Linear, Digital forums, twitch creators, print ads, community sponsorships. And I've…
One of the biggest mistakes I’ve made is increasing spend on channels with declining viewership. We call it scale potential. And you have to balance it against any new channel’s… - Funnel stage - Creative lift - Product fit (AOV) So I created this checklist. I’ll share it…
Brands I want on Season 7 of Chew On This: AdoreMe American Giant Apothekary Atlas Coffee Balance of Nature Beanbox Blueland Bonobos Bulletproof Clive Coffee Cometeer Cotopaxi Counterculture Coffee Curology Dime Beauty DrSquatch Drunk Elephant ELOQUII Ever…
my experience in what it takes to overcome the biggest SaaS milestone blockers. $0 - $1M ARR: First million is completely a mindset issue. Once you break that, everything else becomes possible. $1 - $5M ARR: Determination to hit your numbers, lazer focused on product and…
I love Shopify. I’ve earned almost $30M in app partner payouts over 10 years, and have always had great interactions with their team. But this is the level of platform risk that eventually stopped us investing in the App Store. Reminder: your business can be shut off from…
All of our apps lost Built for Shopify status a week ago. Our rankings tanked. We panicked - we got no warnings, no email about any policy violation or anything and we still meet all BFS technical criteria. I talked with other founders and they had similar experience before due…
90% of companies sold in the Shopify SaaS ecosystem turn to zombies within 12-18 months unless merged into a parent company. this is 10x true when it's a Founder-led CEO Have experienced this myself (outside of the Shopify ecosystem). It's extremely hard to keep the same…
I think we’re quickly going to go from: “How are you implementing AI into your workflows” to: “How are you implementing Humans into your workflows”
my main takeaway from over 2M installs on the Shopify app store. If you're an app store focused business (Stores < $1M GMV) To win, you need: 1. A good product (w/Built for Shopify), properly priced. 2. Dedicated 24/7 live chat support that drives 10-100x more reviews than…
The new Shopify app template + MCP server is insane. The barrier for entry is so low these days for getting started. It took me nearly 2 years to build my first Shopify app in 2018 - months of banging my head against the wall with various issues. Now that all takes 2 minutes.
i work from a little office out in my back garden. there has never been a better time to be a bootstrapped startup aiming up.
this is why the future of saas is so scary you have a solo founder, bootstrapping his way AND WINNING vs VC backed companies...
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