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Today I called up @BlakeADriver out of the blue to talk the Meta ads problems that most are seeing. Then called @thekyleleach to talk the same thing. Always good to have people you trust to talk your thoughts out and get their viewpoints. You’d drive yourself insane if you…
Shoutout to my man @thekyleleach helping the Hexclad team deploy $3M in Meta spend today - relentless pursuit of excellence
This guy has been my secret weapon to ads for a very long time. Has taught me a ton and continues to do so. If anyone is looking for a media buyer... Kyle is one of one! 🙌
Finally getting around to announcing I've made the switch to full-time freelance for paid social media buying and growth marketing with my own company, Social Hackerz. Huge thank you to Homestead for an incredible 20 months with the best...nothing but love for you guys. ❤️
Finally getting around to announcing I've made the switch to full-time freelance for paid social media buying and growth marketing with my own company, Social Hackerz. Huge thank you to Homestead for an incredible 20 months with the best...nothing but love for you guys. ❤️
Night one with my favorite marketers on the planet. One is a paid social wizard. The other is a retention overlord. One is a stand up comedian/creative. The other is @geastey. Fill in the blanks on everything else.
Has anyone ever A/B tested the music in their ads as the only variable? The songwriter and music creator in me wants to believe the 🎵 could impact thumb stop at least.
Funnel pulse ✔️ 👉 cross reference your Meta/TikTok spend allocation across age & gender demos with customer data. Your best customer might not be getting sufficient spend + relevant ads.
Poke holes in your brands’ value props, branding & products. Taco Bell, Adidas, Google & T-Swift update logos, menus, products & sound every few years. Brands that evolve survive.
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