Torch

Early hiring can be a death sentence in disguise Feels like leverage until you’re staring at payroll in 48 hours. No cash in bank Clients churning & your new hire is asking for direction you don’t have I 7x’d my agency headcount in a year. Learned every one of these lessons…

Agency is the easiest biz to start And the hardest to survive once it starts growing Most agencies hit $100k/mo and die 80 hours a week as glorified employees to their clients I hit $10M annual revenue after realizing growth outpacing ops is a death sentence You need systems…

No more cucked existence than asking for outside opinions on making life decisions Decision paralysis is the modern addiction People would rather be uncertain than wrong “should I move to NYC” “should I quit my job” “should I end this relationship” You already know the answer…

Key is to burn slow enough to survive but hot enough to melt everything in your way But most guys never even hit the rev limiter once in their lives One foot in one foot out. Years go by. Zero motion. Perfectly average Never even dared to touch the throttle Yet somehow…

Guaranteed method to reach top echelons is by accident. Can decide to go on a generational run at any time. No preparation needed. Flip the switch & fully wing it Everything you think you can learn beforehand is only learned while drowning. No better teacher than choking on…

Everything around us has been sterilized. Humanity ripped out of every facet Only way to earn trust in clown world is with imperfections We are in a war of aesthetics Lack of humanity has become an exploitable market inefficiency Ugly ads > clean corporate jargon creative…

Pinnacle of existence is being the safety net even when nobody is there to catch you Your world crushing you under its weight yet never hitting the ground Your friends call you when chaos hits because you’re there in five minutes calm & collected Your woman sleeps easy because…

Every great man is a little insane It’s a primal response to external forces The world is constantly forcing you into rational thinking. The system thrives on predictable outcomes You get far in this life by refusing the cage of normalcy Make asks so absurd & unique that…

Biggest danger of competence is death of curiosity You aren’t as smart as you think you are You aren’t untouchable no matter how skilled you are Guy finally cracks 100k/mo and feels like he figured it all out. Thinks it’s permanent & he can autopilot Talks like he’s a god…

Most people bleed for years learning lessons they could buy in hours 99% of gurus & consultants are useless But the right conversations will save you from hell Pay someone 3-5 years ahead of you to rip your operation apart Expose blind spots. Rewire your thinking Cut through…

Shrug at every potential win Preemptive celebration & attachment destroys your edge You start building plans around vapor & fantasies Then you get wrecked when it falls through And you deserve it A life changing possibility on the table should have zero impact on your day…

Your name is a financial instrument Reputation is a gravitational force that pulls money & opportunities toward you You need to be aura farming My reputation has led to: - small clients bringing me pre-closed 6 figure F500 contracts from their networks - investors begging to…

Wanting to win isn’t good enough. People try to discipline their way into desires. Hack their way into obsession Forcing it means you don't think winning is a necessity. Guaranteed to fizzle out Your goals need to be bolted into your nervous system Your ideal outcome needs to…

Nobody more fragile than the guys who need a playbook for everything Freeze up without their rituals & color coded calendars Need rules or they go off the rails Over preparation is cope for lack of skill & composure Elon didn’t hit $500B net worth through rulebooks or…

Convinced everybody successful in biz had an early life moment that locked them into their path Girlfriend cheating on them Boss humiliating them publicly School bully shoving them into locker A moment where someone controlled them & made life hell That one time they got…

Never paralyze yourself with self awareness. 24/7 introspection. Tranquilizer dart straight into the brain Nukes your instincts You’re trying to micromanage a machine that runs better without supervision The more you analyze yourself the less you exist

Growth is a dangerous drug. Easy to feel unstoppable when you’re smashing new highs But the momentum snaps eventually Now you’re stuck on a plateau surrounded by shrapnel This moment separates operators from civilians. It’s the inevitable crux You have no choice but to get…

The market doesn’t want your money. It wants your life Everything you feed it is fuel. Your agony is an accelerant It won’t pay you until you sacrifice things you care about People spend years stuck at the bottom because they refuse to give up anything real They can’t even…

Never work with cheap people Parasites who think they own your time. Will bleed you dry if you let them You’re dealing with the spiritually impoverished I thought this was a meme early on. Ended up with countless burnt hours and missed opportunities. A quick buck that cost me…

Most small agencies are paper tigers Hot air wrapped in a Framer landing page template Congrats. You’re just another agency bro Forever mediocre because you think results alone will make people care Here’s how I would scale back to $10M annual revenue if I had to: 1) Hunt…