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We’re back from the 2025 Go Addressable Summit! 🎉 Our SVP, Dan Callahan, joined industry leaders to explore how identity fuels addressable growth. Michael Kuntz wrapped up the day with key insights. Here’s to the #AddressableEra! #SpectrumReach #GoAddressable #AddressableGrowth

If you're joining us at #GoAddressable Summit today, don't miss Larry Allen moderating the "Identity In Motion: Measurement That Moves With The Audience" panel with leaders from @kochavaofficial, @blockgraph, @ispottv, and @wppmedia.

Why buy addressable-first? Dawn Lee Williamson, CRO of Media Solutions at Comcast Advertising, spoke at the #GoAddressable TV Upfronts Brunch on the incredible value addressable offers brands who incorporate it in their ad strategy from the start. Here are the key takeaways:…

A survey by #GoAddressable recently found that nearly two-thirds of advertisers plan to start using addressable in 2025, and nearly nine out of 10 are satisfied with addressable offerings today. #FreeWheelEmp bit.ly/3Rj2Z6N

A survey by #GoAddressable recently found that nearly two-thirds of advertisers plan to start using addressable in 2025, and nearly nine out of 10 are satisfied with addressable offerings today. #FreeWheelEmp bit.ly/4jltEfk

A survey by #GoAddressable recently found that nearly two-thirds of advertisers plan to start using addressable in 2025, and nearly nine out of 10 are satisfied with addressable offerings today. #FreeWheelEmp bit.ly/4lrYZ1M

A survey by #GoAddressable recently found that nearly two-thirds of advertisers plan to start using addressable in 2025, and nearly nine out of 10 are satisfied with addressable offerings today. #FreeWheelEmp bit.ly/44418tZ

Per the latest #GoAddressable report, 64% of advertisers who haven't used addressable TV before plan to start in 2025. #FreeWheelEmp bit.ly/3VaLN5O

Per the latest #GoAddressable report, 64% of advertisers who haven't used addressable TV before plan to start in 2025! Not sure what addressable TV is? Want to learn more? Let’s connect around ways to use this awesome targeting strategy. #EffectvEmp bit.ly/418I90d

Per the latest #GoAddressable report, 64% of advertisers who haven't used addressable TV before plan to start in 2025. #FreeWheelEmp bit.ly/490RsBa

sending an invite that starts at 7:30am CST, then sending a link that starts at 8am CST and then not starting the stream until 8:30am CST should qualify me for punitive damages for the attack on my sleep schedule #GoAddressable

Join Comcast Advertising at #GoAddressable's annual summit exploring the current and future state of addressable TV advertising. #EffectvEmp bit.ly/3UWO6co

Join Comcast Advertising at #GoAddressable's annual summit exploring the current and future state of addressable TV advertising. #FreeWheelEmp bit.ly/3OcbfE2

Get ready to rethink your perspective on unified TV! Join Sam Bloom at the #GoAddressable stage in NYC on November 20 where he'll be sharing his insights about the present and future of addressable TV advertising: bit.ly/3UUP6hr

#Addressable advertising is gaining steam, according to a new survey conducted for #GoAddressable, the newly incorporated trade group aiming to boost adoption of addressable advertising. #FreeWheelEmp bit.ly/472amoD

#Addressable advertising is gaining steam, according to a new survey conducted for #GoAddressable, the newly incorporated trade group aiming to boost adoption of addressable advertising. #EffectvEmp bit.ly/475Btzi

#Addressable advertising is gaining steam, according to a new survey conducted for #GoAddressable, the newly incorporated trade group aiming to boost adoption of addressable advertising. #FreeWheelEmp bit.ly/3Tl9doW

#Addressable advertising is gaining steam, according to a new survey conducted for #GoAddressable, the newly incorporated trade group aiming to boost adoption of addressable advertising. #FreeWheelEmp bit.ly/3NfKMFq

#Addressable advertising is gaining steam, according to a new survey conducted for #GoAddressable, the newly incorporated trade group aiming to boost adoption of addressable advertising. #FreeWheelEmp bit.ly/3N9QGYP

#Addressable advertising is gaining steam, according to a new survey conducted for #GoAddressable, the newly incorporated trade group aiming to boost adoption of addressable advertising. #EffectvEmp bit.ly/3QYXo57

If you're joining us at #GoAddressable Summit today, don't miss Larry Allen moderating the "Identity In Motion: Measurement That Moves With The Audience" panel with leaders from @kochavaofficial, @blockgraph, @ispottv, and @wppmedia.

We’re back from the 2025 Go Addressable Summit! 🎉 Our SVP, Dan Callahan, joined industry leaders to explore how identity fuels addressable growth. Michael Kuntz wrapped up the day with key insights. Here’s to the #AddressableEra! #SpectrumReach #GoAddressable #AddressableGrowth

"This will only work if we work together to do it." - @DanAversano. Lots of mentions of "co-opetition" or cooperation with competition. This is the mission of #GoAddressable to get more alignment between various players. #FreeWheelCannes #CannesLions2022

#GoAddressable Event Celebrates the Pace of Addressable Advertising Adoption, Scale - @ComcastAd #EffectvEmp bit.ly/3VpMtkU

#GoAddressable is about alignment. We need to have some level of unification of workflow and technology-- for buy-side it has to feel and be easy. - Kevin Arrix, SVP, @DISHMedia. Learn more: goaddressable.com #FreeWheelCanes

As advertisers’ needs continue to evolve, addressable TV advertising is playing a major role in the new TV landscape by providing improved targeting, measurement, and attribution capabilities. #GoAddressable #EffectvEmp bit.ly/42EtIyp

Great conversation with @Omnicom’s Kelly Metz, @HorizonMedia’s Samantha Rose and @GroupMWorldwide’s Jen Soch this morning at #goaddressable

TOMORROW: Tune in at 11:00 AM ET as @WBD's Head of Advanced Advertising Solutions Noah Levine joins #GoAddressable for a panel discussion on how we can continue to make it easier to buy and execute addressable TV at scale! RSVP here: bit.ly/3TxCidi

"Addressable In Action: Buyer Perspective" was the first panel at the @GoAddressable event in NYC. It featured #KellyMetz of @OmnicomMediaGrp, Samantha Rose from @HorizonMedia, Jen Soch @AdvancingTV from @GroupMWorldwide, and moderated by @KerryFlynn of @Axios. #GoAddressable

"Some advertisers only look at the price tag. #Addressable can help you achieve precise targeting and advertisers should set their objectives and look at the journey from beginning to end and not overlook the value." -@RossMcCray, @Video_Amp, at the #GoAddressable event in NYC.

“Proving the value of addressability is there. What’s missing is addressability’s value prop vs other video” - Kevin Arrix, @DISHMedia at the #GoAddressable panel at @FreeWheel beach at @Cannes_Lions with @ComcastAd @Make_it_MM @Make_it_MM @TeleUniPRTeam #CannesLions2022

"One challenge has been speed to market. Look at how our marketplace has evolved - we can move faster now. Added are advancements in measurement and attribution that allow us to explain the value of #AddressableTV to the advertiser." -Kelly Metz, @GroupMWorldwide #GoAddressable

#GoAddressable reports growing momentum, adoption for this TV audience targeting method during annual conference bit.ly/3hNMcKq @KLmarketdaily

"If you're not playing in the field, trying, experimenting - you're already late. Get into #addressable NOW." -@bretthurwitz, @Yahoo, at the #GoAddressable event in NYC. #addressabletv #advancedadvertising #advancedtvads #tvadvertising #streamingtv

Our CEO Ross McCray joined #GoAddressable to discuss The Future of Addressable Measurement. According to him the convo needs to shift from just "single vs multi currency" to focus on the overall value of advertising & how to increase it for buyer seller & brand so everyone wins

#BestPractices & #tips from the panel "The Future of Addressable Measurement" at the #GoAddressable event in NYC - in the next tweets. The panel featured @Comscore, @PublicisMedia, @Video_Amp, @dentsuintl, and moderated by #datafuelX. #AddressableTV #AdvancedTVAds #tvadvertising

The "Easy to Buy, Easy to Execute" panel at the #GoAddressable event in NYC provided insights about #interoperability and #automation in #AddressableTV. The panel featured @Yahoo, @WBDAdSales / @warnerbrosdisca, @LiveRamp, @OpenAPTV, and moderated by @SpectrumReach. #addressable

If you're heading to 'Go Addressable 2022: Advancing The Future of Television' on November 16th, be sure to say hi to Comscore's Elizabeth Daly. For more details visit comscore.com/Insights/Event… #GoAddressable #tvmeasurement #Comscore

"We call it redistribution of frequency. I think addressable TV is all right for all brands, but advertisers use it in different ways." -Sam Rose, @HorizonMedia, at the #GoAddressable event in NYC. #addressableTV #addressability #tvadvertising #advertising #advertisinginsights

When speaking of #AddressableTV: "Measurement should be part of your campaign setup. If you don't know what your goals are, your measurement tool will be of no help." -Helen Katz, @PublicisMedia, at the #GoAddressable event in NYC. #AdvancedTVAds