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A4: You go from being a supplier among hundreds of a generic product to a supplier of a unique service #servitizationmooc


A4: You can use services to re-define your market. #servitizationmooc


A4: to improve the companies market #servitizationmooc


#servitizationmooc A1:The short answer would be: To increase its competitiveness.


A1 To improve business by a better customer focus #servitizationmooc


You make your offer more special and harder to copy #servitizationmooc


Please feel free to comment on each other's tweets as well! #servitizationmooc


A4: A reflection: Most research seems to cover large enterprises, what about SME's #servitizationmooc


Studying situations where your product when it is being used, clinics with users, #servitizationmooc


A1: for the costumer, to have a good customer-company relationship #servitizationmooc


A3 change almost all the time change the powebalance in a organization. #servitizationmooc


A5: Servitization is well-established in research and in practice, but it seems we have few really successful cases beyond the "usual suspects" (Apple, Google, et al) #servitizationmooc


#servitizationmooc It's 12.30 CET. Warm welcome to our Twitter chat on servitization and related challenges. Ready?


#servitizationmooc In 5 min we start the Tweetchat with Reflections on how companies could servitize and overcome related challenges, hope to see you. Don't forget to use #servitizationmooc in your tweets!


#servitizationmooc I guess that's all for this tweetchat. Thanks a lot. The conversation can of course continue, but the official tweetchat will end now. Bye bye!


There has been changes in the instructions to goverment agencies on what to write in the annual report. The focus should be more on effects then on output. That could strengthen the need to have a more holistic servicelogic in the goverment. #servitizationmooc


This is still not much dealt with in research, I believe. But it is definitely an interesting question! #servitizationmooc


Interesting thought - having two parallel philosophies. What does the research say? #servitizationmooc


#servitizationmooc Good points raised today, let’s keep them in mind when continuing the course.


That's true! We always look for successful cases but they are rather hard to find. Maybe it is not companies that follows a service logic that should be found, but companies that successfully deals both with a product and a service logic? #servitizationmooc


Looking forward to learn how you establish trust so you reach this. I guess it means you need to share some profits inbetween the actors. #servitizationmooc


True, and this is probably true for many other service organizations as well. #servitizationmooc


That's is true and holds also for many service companies. It's all about logics, rather than offerings. #servitizationmooc.


That many times a service logic is more difficult. You need to move your focus from the inside to the outside. #servitizationmooc


It's complex but it all comes down to a value co-creation perspective. #servitizationmooc


A5: Servitization is well-established in research and in practice, but it seems we have few really successful cases beyond the "usual suspects" (Apple, Google, et al) #servitizationmooc


A5 That the public sector many times will identify and use a goods logic instead of a service logic. Even thou most of what the public service provide is service, not goods. #servitizationmooc


A5: I never thought servitiaztion could be so complex and I know there are still much more things about service I can learn. #servitizationmooc


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