Alex Hadding
@Alex_Hadding22
Work with 20+ 7-8 Figure E-Comm brands... sell a lot online, focus on profitable scaling, and love talking about Paid Media - The Good, The Bad, & The Ugly 💰🚀
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Bruh... if @Meta makes one more dumba** change right in the middle of the busiest time of year, we're gonna have to throw hands 🤬 NO... I would not like a random AI business agent to be answering questions on behalf of our accounts during peak buying season 🤦♂️ How about…
So @Target is now saying February was a slower than usual month for them, essentially down YoY. Last week @Walmart and E.L.F. Beauty said similar remarks. They blamed economic uncertainty and tariffs as the main reasons. I do believe that the DTC community tends to ignore…
Geniune question... With all of the fraud that was discovered by @DOGE, are we getting anything back from that??? I mean, it was tax payer dollars that were wasted, right? If the purpose of this project was to say, "WE FOUND FRAUD"... it's like, dog I could have told you that…
CHECK YOUR AD ACCOUNTS... major overspending happening in the last 24-48 hours This one account has spent 315% over budget in the last 18 hours - and of course @Meta support is literally NO HELP (as always)
Being 77% sure is better than being 95% sure 😅 Let me explain what I mean by this... and it has to do with testing, more than anything. Let's start with the latter - If you are 95% sure of something, whether that be an ad creative test, copy variations, or product offers, that…
😂😂😂 if that ain’t the damn truth
A couple takeaways from the @triplewhale Whalies event using only 1 word descriptions: 1. Partnerships 2. Diversification 3. Control 4. Expansion Pretty neat hearing from @harleyf about the direction of Shopify… and it looks promising 🙌🏻
Again, another event making me come out of my “X” hiatus… @triplewhale crushed the Whalies event!!! I’m proud to be 1 of the 1.2 Million people who watched (supposedly 😅) and I got to see it in person… yay me 🙌🏻 But seriously, regardless of viewers, great event all around 👍
Overall, pretty successful Black Friday weekend… Out of 20+ stores, sales are up 27% from last year and trending well for Cyber Monday (but it’s early) Should clear $1M this weekend with Cyber Monday included Honestly better than I expected… how are things looking for you??
One of the hardest things to do as a DTC brand is not make decisions solely based off of 1-Days worth of data… If you can get comfortable letting bad days be just that, long term momentum starts to build 📈
I’ve been back on “X” for a little over 24 hours and… I FUCKING LOVE IT How I’ve felt the past day ⬇️
Walk-off homer to end the amazing week at the @Sendlane event!! Still in awe of the performance and event - not just the baseball game 😉 Feeling amped for Q4 and ready to dominate 💪🏻
Man, I’m coming off of a 5-year Twitter hiatus solely because of the @Sendlane event 😳 This event literally changed the game for us!! Shoutout to tons of amazing peeps we met and reconnected with: @yojimmykim @iamshackelford @OGAmirTorabi @JosephPutnam @_phoenixha…
Do you normally make New Year’s resolutions? Why or why not?
Be decisive. Make a decision. Regardless of whether you’re right or wrong. The roads are full of flat squirrels that couldn’t make a decision.
Paid advertising speeds up the process. It’s up to you to make sure that the “process” isn’t broke 🤷♂️
If you moved a majority of your ad spend over to TikTok, you might want to find another platform very soon… If you’ve followed anything in politics lately, you know that there is NEVER Bipartisan support for anything lol - except for this.
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