
Nick Shackelford 🦾
@iamshackelford
Partner @drinkbrez @structuredteam @wearelucyd @konstantdesigns @commerceround
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The amount of brand owners and marketers that have come from this long form has been more than I could have imagined. @markbrazil rolled up to my home, did a little bit of prep, we sat down and banged almost 2 hours on this. I also left him in my house to meet my mom and he…
Birthday’s hit a little different for 35 IV’s for the whole fam last night


It’s coming. It’s coming. It’s not going to be quick but it’s coming.
BIG: Target will begin selling THC-infused cannabis beverages in select stores in Minnesota—a development that comes as Congress is considering recriminalizing hemp products with a quantifiable amount of THC. marijuanamoment.net/target-to-begi…
Diary of a former Pro: More people should live life like an athlete. • Resting • Recharging • Doing whatever you find interesting Too many people are grinding themselves into dust for no reason. When something matters, you need the time/energy to go ALL IN. Pour…

I'm going to crack AI SEO - i think i got this. seeing if anyone / brand would let me test on your brand
I've made every expensive mistake in business so you don't have to. Here's what I learned: Nothing's ever as good or bad as you think it is. Your massive win? Smaller than you think. Your worst L? Not as devastating as it feels. Context always beats emotion. Some founders…
People don’t know so I had to remind em a bit.
This is for my agency / freelance folks / media buyers I have already found a tool to use using AI on the retention side AND just now found one on the acquisition side that is quite a bit more specific than just gpt or any custom gpt's that's pulling ad info in. I've seen…
Q4 Revenue Architecture (A Strategic Framework): Most brands fixate on calendar logistics (Amazon Early Access, traditional BFCM, extended December promotions). This is tactical thinking. Strategic operators ask: → What's our primary KPI? Top-line growth, contribution margin,…

I just don’t think a lot of you see where this is going right now. I just don’t think you all get it and that’s okay because you’re just trying to “do better tomorrow.” The blind leading the blind.
If you’re not ~200 you’re not taking life serious

Happy national beverage buying day to all those who celebrate Stocked up

I know there is a lot of love for @ridgewallet but my experience was different than most. Quality control needs to get looked into ASAP @SeanEcom
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