DTC Midas
@DTCMidas
Day trading ad budgets 🥱 - Ecom operator sharing what works (and doesn’t)
I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.
Speed up your video ads by 15-30% Tested this for 2 months on both UGC style and AI voiceover + b-roll ads Sped-up versions in the majority of the cases outperformed normal speed
You're a bad marketer if you still believe that fewer clicks to conversion means better performance. The "remove all friction" advice is wrong. I used to think the same way. The shorter the path to purchase, the better the conversion rate. Then I started doing the opposite.…
Email campaigns I'm running during BFCM to squeeze out every dollar: - Announcement: “Tomorrow our biggest sale of the year starts” - Build anticipation so they have their card ready. - Flash sale: 6-8 hour window with an extra discount or bonus. Creates urgency within the…
I just scroll atria almost every day to get inspiration, there’s no fancy way to structure research or find the ‘right’ concept. Just a google doc I just test a concept if I think it will work - this is a skill you develop by doing it for years
how do you structure your research on Atria? How do find the right concepts to test? if you can go through the process please
Consumers don't consciously care about the page name. But they subconsciously filter out anything that looks like a brand trying to sell them something. That's why non-brand pages work better. The ad doesn't feel like an ad. We see it in the comments all the time, people…
do you think consumers really care about the name of the advertiser that much though? does it make a significance difference launching from a non-brand page? (congruent to the personas i assume and the concept)
CPMs are usually lower on third party pages. But it's not because they're non-brand pages. It's because the ads look more organic, which drives higher engagement, which lowers CPMs. You can achieve the same lower CPMs on a brand page if your ad is engaging enough. The…
the CPMs alone make it worth it brand pages are getting crushed by algorithm changes — 3rd party consistently delivers 30-40% lower acquisition costs especially creator pages with engaged audiences
Q4 and Black Friday prep had (and still has) me locked-in. Been spending way less time here. Back to posting and helping you guys out soon again.
We run 40-50% of ALL of our adspend through 3rd party pages. A 3rd party page is a page that is NOT our brand page: - Creator pages - Owned 3rd party pages (magazines/blogs) - Authority style pages etc… Taking this serious increased TOF performance significantly
Whitelisting has only actually accounted for 9% of adspend for us so far this year (across a sample of 50 ad accounts of brands $1m-$50m). This remained true even when outlier accounts were excluded. Of the ads that were whitelisted, 69% of them were through creator pages and…
Everyone analyzes their winning ads to figure out what works. Almost no one analyzes their losing ads to figure out what kills performance. This is survivorship bias. Te same mistake that almost killed Allied pilots in WWII. During WWII, the military studied planes returning…
Here are 2 great examples of 3rd party comparison ads + landing pages by IM8 (for solution aware audiences). - vanguardreport.co.uk/news/i-tried-d… - bestsupplementpowder.com/blog/the-best-…
Creative isn’t just the video or static. It’s the video/image + primary text + headline + landing page + identity page. To feed the hungry andromeda the creative diversity it wants, you need to be running: - Different videos - Different images - Different primary texts -…
Well the good news here is your CPM's are about to drop if you're recycling the same copy and you stop doing that. When meta says "differentiated creative" that isn't just for videos and statics - 50% of the creative is the visual image / static. 50% of the creative that meta…
Should I change? I kinda like it
Here’s my current meta ad account structure. Disclaimer: There is no one “best” ad account structure. Every ad account and brand is different. Anyone who tells you otherwise is either a noob at running fb ads or is trying to sell you something. This is just what works for me…
Running ads to multiple awareness stages is how you unlock efficient scale. You need to understand that your market isn't one homogeneous group in the same awareness stage. It's a bunch of small pockets at different stages of awareness. And if you want to unlock the biggest &…
As promised, I’m answering every question. You dropped quite a few so going through all of them this week. Some will take a bit longer to make sure I give you the best & most valuable answers.
You need accept that inconsistency on meta is normal. Especially at low spend where your daily volume is small, so a few sales can make a big impact on your daily metrics. One day performs well, you scale, the next day tanks. But the actual difference in conversions might be…
Switching from ABO to CBO (or the other way around) will never be the lever that enables you to scale. Focus on outputting great creatives, congruent landing pages and having a good offer. That’s what will actually help you scale.
Alright should I be more aggressive I all the ABO that I couldn’t scale but was making half of the revenue per day, I put them all in cbo by concept and scale this nothing more ? How many ads per weeks?
It is normal that 1 ad takes a big chunk of the spend. Another thing that can be happening here is that you qualify a winner while it’s not a winner, meaning it doesn’t perform at higher scale.
Hell yeah! Ok, I have one CBO for scaling and one ABO for testing. When I find winners in ABOs, I duplicate them to CBO to scale. However, when I do that, only 1 winner takes all the spend and others are underused and I can't scale. How to make all my winners spend at scale?
Send at least 3 emails per week during both November and December. During BFCM weekend ramp up significantly. Friday send 2/3 emails and 1 SMS. Saturday just 1/2 emails. Sunday another 2/3 emails and 1 SMS. Throughout the period run 24-48 hour flash sales to push engaged…
how many emails should a brand be sending during the whole of November and december… do you have a plan or schedule around this??
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