DTC Midas
@DTCMidas
Day trading ad budgets 🥱 - Ecom operator sharing what works (and doesn’t)
I leak everything your favorite guru wants you to pay for. No gatekeeping on this account.
Even Meta insider saying it: FOCUS ON FUNDAMENTALS Not abo vs cbo BS Yeah if you spend over 300k/month you should care a little bit about your structure - cause it can make a small difference. But in general just spend your time on making good ads, lp’s & offers
Meta is constantly updating the platform At one single time there are probably a hundred teams working on a hundred different changes across the platform, some big some small Focus on the big levers - offer, creative, post click experience are all more important than asking if…
Trust absolutely matters, but follower count has nothing to do with it. Trust in beauty comes from: Social proof: Customer reviews, before/after results, ugc showing actual people using your product Credible proof: Dermatologist endorsement, clinical studies, beauty expert…
Do you think follower count, and trust matters for beauty brands? We have a cosmetics brand (lip gloss) and ads been flopping or a while. No product market fit. Tested angles, UGC, high production, statics, AI, Influencers, all at a great loss. Could it be follower count
Messaging is the specific words, phrases, and language you use to communicate your angle. Let’s take Huel (meal replacement shake) as an example: Angle: Convenience for busy professionals Messaging option 1: get complete nutrition in under 2 minutes Messaging option 2: save…
Ok thank you, and what do you mean with messaging? For me angle = what makes people buy, format=how you communicate, but I can’t get the difference with messaging
You're usually just a few optimizations away from being profitable and able to scale. Here's how optimizing actually looks like in practice. We launched in a new market a bit over a month ago. From the start CAC was high, conversion was shit, and we were burning money. So…
None of the strategies I’ve shared change because of Andromeda. I’ve been operating with this in mind already for 10 months. Everything still applies.
Thinking about this. Not doing YouTube anytime soon, but Discord or Telegram is possible. What would you actually want to see or get in there that I’m not already sharing here on X?
Your ad account structure is NEVER the reason why it’s not working. Stop obsessing over CBO vs ABO, campaign setup, or bidding strategies. Focus on the fundamentals: - Creative - Landing page - Positioning - Offer Fix these and you’ll scale.
Midas, whether 1 cbo and stacking multiple adset don't work ? many are suggesting to do 1 cbo, 1 adset(all ads inside it) yua pov or suggestion ?
Yes and that’s a great strategy, but I’d rather do a Halloween 🎃 sale right now. Or maybe I’m missing something and super early Black Friday offers are printing crazy
Some sites are on perma-sale so they just change the name to the nearest event 🤷♂️
When is it too early to launch a Black Friday sale? Feels like it gets earlier and earlier every year.
Track your main KPIs daily. You don’t need to make decisions or take action on them every day, but you should always know exactly how you’re performing.
You should do everything yourself in the beginning. - Edit your own videos. - Write your own copy. - Build your own store. - Set up your own email flows. - Run your own ads. That’s the only way you actually get good at this and understand how it works. How can you manage…
$10k is still not enough IMO. Things are just too expensive. $10k on ads alone. Not to mention the other stuff like a proper landing page or video editing for creatives.
The same applies to sales channels. Once you have a product working on your Shopify store, expand to other channels: - Amazon - TikTok Shop - Wholesale - Retail partnerships There are a lot of customers that are channel-dependent. They only buy from a specific channel…
Once you have a product and funnel working on Meta, you should start adding new ad channels to scale it even further. You already have winning creative and proven messaging from Meta. So adapting these for other channels requires less marginal resources compared to starting…
Once you have a product and funnel working on Meta, you should start adding new ad channels to scale it even further. You already have winning creative and proven messaging from Meta. So adapting these for other channels requires less marginal resources compared to starting…
Consumers aren’t dumb. They know polished testimonials can be fabricated. That’s exactly why these raw reviews work so well - they feel real because they are (or look like they are). We use screenshots from our ad comments and Trustpilot throughout all our pre-sell and product…
it's ugly but it crushes. when you sell a transformational product (most products), you want to STACK social proof. don't put it in sliders or dropdowns. show everything
Don’t start dropshipping with only $2K to your name. You’ll most likely lose it. Here’s the better path: Learn one valuable skill that ecom brands actually need: - Media buying - Creative strategy - Email marketing - Building landing pages - CRO Get a job at a brand or…
What type of niche and product do you recommend if some one only has 2k and wants to start dropshipping
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