24 Seven is reshaping its strategy - evolving into a mini‑holdco with three complementary agencies. The move aims to streamline media buying, expand capabilities, and offer integrated solutions under one roof. #AdTech #MediaBuying #AgencyLife #DataBeat
Publisher revenue is diversifying. Ads still lead, but video, content licensing & subscriptions are becoming critical pillars. @Digiday Research shows publishers are rebalancing their mix to reduce reliance on ads and build sustainable growth. #AdTech #Publishing #DataBeat
Agentic AI is moving from strategy to execution. Only a few AI pilots actually see measurable outcomes. Join @CharlesPhill01 & industry leaders Dec 10, 3PM EST as they share what’s working in the industry. Register: mediamint.com/advancement-an…
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Advancement and Adoption of Agentic Services Within the Media and Entertainment Industry - MediaMint
Advancement and Adoption of Agentic Services within the Media and Entertainment Industries December 10, 2025 | 3 PM EST Enterprise AI investment is at an all time high, yet most pilots never move...
Location data isn’t just about targeting anymore. Brands like @Walmart & T‑Mobile are weaving it into customer journeys - connecting store visits with digital touchpoints. Think personalization, smoother experiences, and closing the online‑offline loop. #AdTech #DataBeat
CTV’s arms race is shifting. The new battleground? Interactive and localized ad formats-built to drive engagement and relevance. From shoppable overlays to geo‑targeted creative, buyers are betting on formats that feel less like TV, more like digital. #CTV #Programmatic
Great convo at @DataCamp’s ‘Make AI Work More Than 5% of the Time’. Pratyush Mulukutla shared how AI succeeds with clear objectives, workflows & strong data foundations. It’s the same thinking behind Mia. 👏 🎥 Full episode: bit.ly/4iFbqGB
At unBoxed 2025, Amazon Ads unveiled a unified, AI-enhanced campaign suite - aiming to simplify omnichannel buying across retail media, CTV, and audio. AI isn’t replacing creativity - it’s amplifying it. #RetailMedia #AmazonAds #AIinAdvertising #DataBeat
Programmatic is entering its “agentic” phase. AI agents aren’t just optimizing bids - they’re starting to initiate them. From predictive planning to autonomous execution, the shift is subtle but seismic. The future of media buying is less manual, more machine-led.
Glad to see @AdMonsters spotlight Mia by @media_mint Thank you Anne Thiel @CoxAutomotive, for your trust “MediaMint is your partner, on the team helping you through it all.” As CEO @butani_rajeev notes: “Ultimate accountability stays with person. Mia empowers the human experts.”
Not all "agentic AI" is created equal. Still, MediaMint's new tool, Mia, aims to skip the hype and focus on real workflow automation for ad ops teams—no replacing humans—just giving them time back to focus on strategy. bit.ly/4o4Gdh2
Meet Mia - MediaMint’s Intelligent Assistant Platform. - 15+ yrs expertise → persona‑based AI Assistants. - Services‑as‑a‑Software model : human + AI - 40–70% productivity gains - 6 Assistants, live in 3–4 weeks For publishers, AdTech & marketers. 👉lnkd.in/gX63M6x7
📉 Q4 ad spend is showing signs of softness. Some buyers are pausing campaigns, others are shifting budgets to performance-heavy channels. 2026 planning now hinges on how December plays out - rebound or reset? #AdTech #MediaBuying #Q4Trends #2026Forecast #DataBeat
🧠Microsoft’s quiet rise in AI licensing just got louder. Its deal with the Associated Press cements a new model: licensing content to train AI - not scrape it. As publishers push back, Microsoft’s approach could become the blueprint. #AI #AdTech #ContentLicensing #DataBeat
Maestria Partners just offloaded $6.9M in Magnite stock - even as MGNI outperformed the S&P by 21% this year. Strategic rebalance or early signal? SSPs are under pressure to prove value in a tightening SPO landscape. #AdTech #SSP #Programmatic #Magnite #DataBeat
The “agent era” in marketing isn’t autonomous - it’s assistive. Bots aren’t making decisions yet, but they’re speeding up the work around the work: Slack →Asana Notion →Recaps PRISM →Media plans It’s not takeover. It’s training wheels. #AdTech #MarketingAI #Agent #DataBeat
📊 Advertisers are diversifying their DSP mix - and Amazon is winning big. Digiday research shows Amazon’s DSP is gaining traction as brands seek more control, better retail data, and performance. The open web? Feeling the squeeze. #AdTech #AmazonDSP #MediaBuying #DataBeat
🤝Ad tech’s “grand bargain” might finally be here. SSPs, DSPs, and intermediaries are starting to play nice - streamlining auctions, cutting bid duplication, and chasing real transparency. Is this the reset the ecosystem needed? #AdTech #Programmatic #Transparency #DataBeat
A power play hidden in plain sight ♟️ Kokai moved. Supply paths tightened. Margins slipped. What looked like optimization might be a shift in control. Checkmate or advantage? 👉databeat.io/knowledge-base… #AdTech #Programmatic #PublisherRevenue #DataBeat
Publisher dynamics are shifting fast. November saw +43K new ads.txt lines, with growth led by Criteo, PubMatic, and strong momentum in CTV & curated supply paths. The signal? Buyers want stability over scale. FYI : shorturl.at/ABYBw #AdTech #Programmatic #SSP #DataBeat
AI-driven personalization, cookieless tracking & cross-platform programmatic are fueling a projected $1T global ad market. Digital now accounts for 73% of total spend. #AdTech #AIinMarketing #ProgrammaticAdvertising
Gartner: 40% of AI projects will fail. @butani_rajeev on the fix for Sales & Marketing folks says the shift requires- -Design for Accountable Outcomes. -Keep the Human at the Core. -Use AI for Agile Scaling. -Focus on Outcomes. It's Services-as-a-Software: bit.ly/3JC75Xs
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