내가 좋아할 만한 콘텐츠
That’s a wrap on #IWantMyCTV 🎉 HUGE Thanks to our sponsors who we couldn’t do this without! @fastly, @itsfreetelly, @TheTradeDesk, @blockgraph, @SecureWithHUMAN, @ID5_io, @plex, @adops, and @philoTV!
Live at #IWantMyCTV, @BidSwitch’s Matt Davies dives into the just released Deals API! This provides static info about deals outlining the terms and conditions agreed upon between buyers and sellers and you can read more here: okt.to/3MTJeH
There's many reasons for bid duplication in high concurrency environments and Yahoo DSP’s Chandra Cirulnick, Jounce Media’s Chris Kane, and @NBCUniversal’s Chris Lynn discuss the importance of building trust and transparency at #IWantMyCTV
It’s the return of what the bid duplication with Yahoo DSP’s Chandra Cirulnick, Jounce Media’s Chris Kane, and @NBCUniversal’s Chris Lynn at #IWantMyCTV
Programmatic-ing in CTV is not as straightforward & @Google’s Chris White digs into how consumers expect the perfect ad breaks like linear but there are still kinks that need to be worked out. There is little communication you move downstream but everyone needs to work together!
Programmatic in live events are reaching more fans and can command high CPMs since they're high value. However, @TheTradeDesk’s Taylor Ash explains that this requires more signal to determine that it really is high value inventory & that better quality content is worth it
Take a look at what’s now and what’s next for live events from @TheTradeDesk’s Taylor Ash at #IWantMyCTV!
Programmatic-ing in CTV is a team effort and @philoTV’s Kyle Turner suggests to think of the Deals API as the Lion who needs courage, the Scarecrow needs Concurrent Streams API for the number of streams, the Tin Man needs the Forecasting API to bid with confidence!
Programmatic-ing in CTV environments takes a village, and multiple APIs. @philoTV’s Kyle Turner breaks down how to use the suite as a standalone and in conjunction with each other to make all boats rise.
The age old question remains - if you’re watching a live sports event and you pause, is it still live? @Equativ’s Curt Larson explains the complexity of this topic and the hesitancy on providing transparency and the lack of clarity on which features are important to consumers.
Join #IABTechLab's Advanced TV Commit Group! Jarred Wilichinsky explains that @paramountco are members to help advocate for the needs of sellers in the CTV ecosystem. From developing standards such as ACIF to concurrent APIs, get involved today: okt.to/Tjon9b
Don’t get a scary letter in the mail - make sure your privacy policies are accurately reflecting what you’re doing and that if someone wants to opt out they can. DBR Tech Law’s Nicole Sakin McNeill also wants to remind you not to be afraid of lawyers that talk to you!
DBR Tech Law’s Nicole Sakin McNeill is at #IWantMyCTV to dive into the great CTV juggling act! With fragmented streaming platforms, household dynamics, and privacy considerations, suddenly you're juggling multiple spinning plates while balancing on a tightrope!
What is addressable tv without an address? @blockgraph’s Jason Manningham discusses how LLMs have a blind spot - the real world! 80% of purchases are within 15 minutes of home. Household addresses are being under looked & there is an opportunity to turn proximity into performance
Learn how household-level identity is powering proximity and neighborhood-based targeting, optimization, and measurement across the CTV landscape from @blockgraph’s Jason Manningham at #IWantMyCTV!
Identity is not a cookie problem - it works across all digital media channels and in CTV its fragmented and device IDs are inconsistent. But @ID5_io’s Mathieu Roche explains how an adaptive identity approach can improve campaign performance to unlock new CTV growth #IWantMyCTV
Time for a scary story! There were more than 10 million BADBOX 2.0 infected devices but @SecureWithHUMAN’s Lindsay Kaye and @Google ’s Per Bjork explained how they were able to neutralize 6 million. BUT OM SDK device attestation is key at making this defensible and securing CTV!!
Discover the largest botnet of infected CTV devices ever uncovered with @SecureWithHUMAN’s Lindsay Kaye and @Google’s Per Bjorke at #IWantMyCTV
Why should publishers care more about device spoofing and fraud? Well it reduces the amount of ad spend they receive! But @AmazonAds’s Vinod Panicker explains how device attestation in OM SDK using the Privacy Pass standard protocol can fight fraud #IWantMyCTV
Combat CTV Device Spoofing with OM SDK Device Attestation at #IWantMyCTV with @AmazonAds’s Vinod Panicker!
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