Samuel Hess

Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it? 1. Like & RT this post (must do both) 2. Comment "Landing Pages" & I will DM you

We made our reviews “pop” and revenue dropped 3.8%. Bright yellow stars and hand-picked reviews screamed manipulation. Customers noticed. And trust took a hit. Here's what we did: - Made the star ratings bright yellow - Positioned them more prominently - Sorted reviews to…

Before you spend €1 more on ads, read this. SNOCKS didn’t scale by buying traffic - we helped them scale by fixing their PDP first. In 2019, most brands treated the PDP like a catalog page. In 2025, elite brands treat the PDP like a revenue engine. The shift is enormous:…

This One Word Lifted Revenue by 1.79% Not a feature. Not a discount. Just location: Germany. Here's what we changed: - Added "Made in Germany" badge to targeted PDPs - Displayed badge prominently on product images - Applied to German-manufactured products only The results:…

How we made a brand €225K (and secretly increased their ROAS) Most brands overlook small CRO tweaks that boost profitability. Here’s how a simple trust badge boosted revenue - zero extra Ad spend.

Ecom owners, take this Bundle (free) and keep it forever. I’ve put together everything we actually use to grow and scale DTC brands. Over the last years, we ran 3,300+ A/B tests… and broke down 850+ ecom funnels. From all that work, I extracted the most universal and…

When SNOCKS came to us in 2019, they were making €2.01 per visitor on their Shopify store. That's basically nothing, especially when you're trying to compete against Amazon's pricing. But founder Johannes Kliesch understood something most brands miss: you can't outspend…

We ditched the hero section to streamline UX. Result? Conversions decreased. We removed the hero section from product listing pages, thinking users would get to products faster without the visual distraction. The Results: - Revenue per user -0.32% (not significant) -…

Our ultimate TOP 50 BFCM A/B Test Ideas for your Shopify stores ⚡️ €7.8M+ in Black Friday test wins - built on real data, not guesswork. These experiments scaled 200+ of Europe’s top DTC brands during the biggest sales season of the year. And now you can steal the exact…

Struggling to increase AOV? We tested a simple upsell for a dental brand- -placed key add-ons above the ATC button. +5.04% AOV +6.75% revenue per user Here’s how to optimize your A/B tests for real results:

We copied the winning ad copy to our product pages, and revenue jumped 2.17% Our client's fitness products were performing well, but we wondered if we could improve our product detail pages by simply using the messaging that was already working in our ads. So we tested adding a…

Jewelry ecom owners, take this (free) and keep it forever. 5 full funnel + 10 homepage breakdowns from the world’s biggest jewelry brands. ALL in one bundle. Here's what's inside: 5 Full Funnel Breakdowns ↳ Cartier (ultra-luxury end-to-end journey) ↳ Pandora (mass-market…

Be honest: Are you struggling with low AOV's? This quick video explains how to fix it with tested strategies.

Changing our button from green to black cost us 2.22% in revenue. Color psychology isn't just theory. It impacts your bottom line. We tested changing our "add to cart" buttons from green to black. We thought black would attract more attention. And communicate superior quality.…

OCEANSAPART didn’t do a full redesign. No new funnel. No fancy CRO overhaul. We simply added a small “Bestseller” badge to a few of their major products. That one change ended up adding €27,850/month in extra revenue. Here’s why it worked: People trust what others are…

Here's what I've learned from analyzing & optimizings 100s of online stores: Even the best brands struggle to pinpoint what's making their users drop off in their funnel. → 70-80% of users leave on the product page itself → 85% drop-off from cart page to checkout is common…

What should you do when a product flops? Turn it into a growth lever. We helped SNOCKS use an underperforming product as an AOV booster and it generated +€200K/year in profit. Sometimes, the problem isn’t the product - it’s how you frame it. Here’s how to optimize your A/B…

We changed product image backgrounds sitewide to improve contrast. Revenue dropped 6.08%. We switched from white backgrounds to gray backgrounds on all product images, thinking better contrast would help people spot products faster. What we changed: - Added gray backgrounds to…

We’ve run 3,300+ A/B tests for Europe’s top Ecom brands. Broken down 850+ funnels over the past 6 years. From that work, we’ve generated €10,227,272.14 in uplift. And now I’m giving you access to the exact playbook: 75 Original A/B-Tests - all fully documented in Figma.…

Struggling to scale your Ecom brand? Most brands plateau because they guess - or copy competitors. But e-Commerce is a numbers game. Scaling ads won’t work if your store leaks conversions. We helped brands grow from: ➡️ 0.59% → 2.7% CR ➡️ +€2.5M revenue in 6 months Here’s…

Traffic is expensive. CRO is how you make it pay off. This is the CRO Framework that consistently drives 10-30% revenue growth without increasing ad spend: 1️⃣ Understand customers 2️⃣ Find leaks 3️⃣ Prioritize smartly 4️⃣ Test fast, scale wins Stop guessing. Start optimizing. 👇