Samuel Hess

Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it? 1. Like & RT this post (must do both) 2. Comment "Landing Pages" & I will DM you

One sentence = €116K in extra revenue "Products in this cart are popular and can't be reserved." Results: - ARPU jumped from €53.06 to €55.17 (+3.97%) - Monthly revenue boost: €54,224 to €116,593 Psychology at work: Fear of missing out kicked in. Nobody wants to lose…

Your cart might be leaving money on the table. We tested a simple message for HORIZN STUDIOS: "Great choice. Buy once, keep forever. Your perfect travel companion for a lifetime." The result? +13.67% Conversion Rate +12.76% ARPU for this 8-figure brand Here’s how to optimize…

We’ve run 2,500+ A/B tests for Europe’s top Ecom brands. Broken down 800+ funnels over the past 6 years. From that work, we’ve generated €10,227,272.14 in uplift. And now I’m giving you access to the exact playbook: 75 Original A/B Tests – all fully documented in Figma.…

We deleted one character and revenue jumped 7.22%. We eliminated currency symbols from all product prices to see if it might lessen the psychological toll of spending money. Less visual reminder of money = less spending friction. The changes: - Removed € symbols from all…

Men and women shop differently - and your online store should reflect that. 1️⃣ Women: ↳ Love inspiration, lifestyle images, and the emotional connection. 2️⃣ Men: ↳ Focus on logic, product details, and functionality. Pro tip: Split your A/B tests by gender to uncover insights…

Six months ago, Oceansapart was in survival mode. Today, they’re generating €323,923 in extra monthly revenue. And we’re proud to say we helped make that happen - by making CRO the heartbeat of their turnaround. Here’s what the journey looked like: - 35 experiments launched…

Founder endorsements on product pages are slept on. This trust signal outperformed our expectations. We put a section on product pages where the founders said they personally stand behind the product quality. Wanted to see if that direct backing would move the needle. What we…

These A/B-Tests and blueprints generated Millions in revenue (€7M+ to be exact) See what worked - before your competitors do. We've run 3,300+ A/B tests, optimizing conversion rates for Europe’s top 1% D2C brands. ...and NOW, we’re revealing the 5 frameworks that…

How I fell for my own marketing tricks - and spent 2x more on snowboarding gear. (Watch the video and learn how you can make your customers spend more!)

The insider scaling strategies of Borussia. A multi-million DTC machine. Their official store is turning global fandom into Ecom growth- -driving millions in annual revenue from a passionate, global fanbase. Borussia isn’t just about football. It’s a masterclass in brand hype,…

Failing isn’t losing - it’s learning. Think of learning to ride a bike. You fell, got back up, and kept going. CRO works the same way: Example: We tested exposing the search bar for SNOCKS. It dropped revenue by -1.87%. But the insights led to a follow-up test that delivered…

Removing € symbols had zero impact on spending We tested removing currency symbols from prices to reduce "payment pain." Theory didn't match reality. The hypothesis: The € symbol was taken off of the homepage, shop pages, and product descriptions to make prices seem less…

I was asked recently, "What KPIs should I track for my store?" Here are the 10 KPIs I truly care about:

Think big redesigns boost conversions? Think again. In CRO, small changes win. Here’s why: Big redesigns = 50+ changes at once → hard to know what works. Small tests = isolated results → know exactly what drives success. Amazon? Never did a full redesign. They optimized…

This "engagement" feature cost us 1.17% in revenue. We put a wishlist icon with a red notification badge in the sticky navigation. Figured it would push people to actually buy their saved stuff. What we changed: - Added wishlist icon to sticky navigation - Put a red badge…

One little tab turned into €45,622 extra revenue for our client We included a discount tab on product pages; the outcomes were self-evident: ✅ Increased revenue per user (RPU) of 4.5% ✅ Additional income of €45,622.68 throughout the test period ✅ Quicker and simpler…

How a trust badge under the ATC button can unlock €10,927/month. For our client OCEANSAPART, we ran a test based on a simple idea: People don’t just think their way through a purchase - they feel it. Here’s what made it work: Embodied cognition. Most brands try to convince…

We moved sleep position content higher on pillow product pages. It changed absolutely nothing. We repositioned one section to make it more prominent. The idea was straightforward; increased visibility would enable customers to determine which pillow best suited their sleeping…