Samuel Hess

Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it? 1. Like & RT this post (must do both) 2. Comment "Landing Pages" & I will DM you

Think big redesigns boost conversions? Think again. In CRO, small changes win. Here’s why: Big redesigns = 50+ changes at once → hard to know what works. Small tests = isolated results → know exactly what drives success. Amazon? Never did a full redesign. They optimized…

Ecom owners, take this (free) and have it forever. I've put together the essentials to optimizing your Ecom website. I went through our database with 2,500+ A/B tests and broke down the most universal and important CRO checkpoints. I guarantee you will find something here you…

This "engagement" feature cost us 1.17% in revenue. We put a wishlist icon with a red notification badge in the sticky navigation. Figured it would push people to actually buy their saved stuff. What we changed: - Added wishlist icon to sticky navigation - Put a red badge…

One little tab turned into €45,622 extra revenue for our client We included a discount tab on product pages; the outcomes were self-evident: ✅ Increased revenue per user (RPU) of 4.5% ✅ Additional income of €45,622.68 throughout the test period ✅ Quicker and simpler…

How a trust badge under the ATC button can unlock €10,927/month. For our client OCEANSAPART, we ran a test based on a simple idea: People don’t just think their way through a purchase - they feel it. Here’s what made it work: Embodied cognition. Most brands try to convince…

We moved sleep position content higher on pillow product pages. It changed absolutely nothing. We repositioned one section to make it more prominent. The idea was straightforward; increased visibility would enable customers to determine which pillow best suited their sleeping…

Why does testing speed = success? In CRO, the faster you test, the faster you grow. Every test gives you something valuable: ✅ Wins = more revenue. ❌ Losses = lessons that prevent bigger mistakes. The real unlock? Velocity. More tests → More insights → Faster decisions…

Blackfriday is 49 days away. Implement this CRO strategy and have your best BF/CM yet. Here’s what’s inside: - Header & Navigation optimizations - Featured Categories optimizations - Social Proof & Trust optimizations - Featured Products optimizations - Hero Section…

I was asked recently, "What KPIs should I track for my store?" Here are the 10 KPIs I truly care about:

One simple placement change boosted revenue 3.02%. Cross-selling is more effective when customers are already making purchases. We positioned cross-sell items right above the add-to-cart button and changed the heading to "Noch besser schlafen" (Sleep even better). What we…

Here are our Top 50+ BFCM & Holiday Tests from Top 1% Online Shops Worldwide …and I’m letting you take them from me today. In 6 years, we’ve added €250,000,000+ in revenue running high-level CRO for Europe’s top 1% D2C brands (HelloFresh, SNOCKS, Giesswein +200 more). The…

We thought prettier product photos would sell more. We were half right. We decided to redesign our category navigation, swapping out basic product shots for lifestyle images and adding more visual product sections with context photos. What actually happened: - Overall revenue:…

The difference between a stagnant brand and a thriving one? The small, impactful actions that compound over time. Here's how zero-cost tactics can scale your brand: Understanding Customer Intent: Know why customers buy to align your messaging. Analyzing Traffic Data:…

Tried an Instagram-style story menu on our site. Here's what happened. Mobile users loved it. Desktop users? Not so much. A mixed bag with some clear takeaways for ecom UX. Added those circular story bubbles (like Instagram) to our homepage and shop page: - Each bubble showed…

Increase Average Order Value with shipping thresholds... We tested a shipping cost progress bar with a success message for our client, KoRo, and the results were impressive. The result? - +1.27% increase in revenue - Small change, BIG results 💰 Here’s how to redesign your…

Trust signals near the buy button generated €128K extra monthly. Clear return policies kill purchase hesitation. We changed up the USP section below the add-to-cart button. Made shipping, returns, and guarantees way more obvious with icons and better text. What we changed: -…

The insider scaling strategies of PSG. A $70M+ fan-powered DTC machine. Their official store is turning global fandom into Ecom growth- -pulling in over $70 million in annual revenue. PSG isn’t just dominating on the pitch. It’s a masterclass in brand hype, limited drops, and…

We helped KICKZ triple their conversion rate in 24 months. The numbers: → Conversion rate more than tripled → €47,000 in additional sales from one test → 84 A/B tests ran to get there Here’s the kicker: It wasn’t from more traffic. It wasn’t from increasing ad spend. It…

Removed currency symbols from product pages to "reduce price fixation." Revenue dropped 2.25%. We took the € symbol off all product listing pages and added a note in the footer explaining that prices were in Euros. The theory was that people would focus less on price and more…

Boost sales by highlighting product origin 🇩🇪 We tested a simple tweak: making the "Made in Germany" label more prominent on a product page. The result? +1.79% increase in revenue per user (a boost of €100K in annual revenue!) Here’s how to highlight your product’s origin to…