Samuel Hess
@LessEgoMoreData
I help 8-9 figure DTC brands boost Revenue per User by 10% in just 6 months | +$248M added with A/B-Tests for HelloFresh, SNOCKS & 200+ more
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Here are 100+ landing pages from top 1% of brands in the US and UK. We found over 856 hidden genius strategies that you can steal from them to become more profitable & grow even faster. Want it? 1. Like & RT this post (must do both) 2. Comment "Landing Pages" & I will DM you
Those fancy press logos everyone encourages you to add? They backfired completely. We tested adding media logos (GQ, Runner's World, ELLE) on BLACKROLL product pages to tap into authority bias - the idea that people trust recognized names. This was marketing 101 stuff: "Show…
GMK & Keychron win online with $90M+ in sales. If you run an Ecom brand, this is a must-see. They aren't just leaders in mechanical keyboards- -they're killing it online. I went deep into both brands to see how they convert, increase AOV, and build brand loyalty. GMK (the…
Most brands overload their pages with USPs, thinking "more is better." But what if fewer USPs actually convert better? Here’s how removing USPs increased revenue by €200K+ per year.
When SNOCKS first came to us, their site worked - but not their customers’ behavior. We found the friction. Then fixed it. Using the BJ Fogg model: 👉 Motivation × Ability × Trigger Every test targeted one of these. And it worked: → +148% revenue per user → €13M directly…
It’s not just about the product, it’s about the feeling it creates. Our lifestyle image test on product pages demonstrated this clearly. We integrated visually striking brand atmosphere shots into our product listing pages - essentially, lifestyle photos that display the…
Your site doesn’t need more traffic. It needs to stop leaking conversions from the traffic you already have. Every funnel has hidden leaks: ❌ Weak offers that don’t match intent ❌ UX friction that breaks trust ❌ Copy that confuses instead of converts Most brands try to…
We highlighted perks like free shipping in the nav menu. Users ignored it, and so did the revenue. What we changed: - Added benefits section to navigation menu (sitewide) - highlighted benefits like free shipping and returns. - Benefits were displayed across all devices. The…
How to systematically increase your ROAS No new creatives. No extra work in the ad manager. Just smarter optimization. Here’s how to maximize revenue from the traffic you already have:
Most brands lose revenue on collection pages. Here’s how we fixed navigation and unlocked €210K in extra revenue. 👇
A tiny tweak generated €27,850/month in extra revenue for Oceansapart. No major overhaul. No full-site redesign. All we did was place a Best Seller label on key products. Why it worked Real quick trust through social proof The bestseller tag communicated popularity and…
We made our reviews “pop” and revenue dropped 3.8%. Bright yellow stars and hand-picked reviews screamed manipulation. Customers noticed. And trust took a hit. Here's what we did: - Made the star ratings bright yellow - Positioned them more prominently - Sorted reviews to…
Before you spend €1 more on ads, read this. SNOCKS didn’t scale by buying traffic - we helped them scale by fixing their PDP first. In 2019, most brands treated the PDP like a catalog page. In 2025, elite brands treat the PDP like a revenue engine. The shift is enormous:…
This One Word Lifted Revenue by 1.79% Not a feature. Not a discount. Just location: Germany. Here's what we changed: - Added "Made in Germany" badge to targeted PDPs - Displayed badge prominently on product images - Applied to German-manufactured products only The results:…
How we made a brand €225K (and secretly increased their ROAS) Most brands overlook small CRO tweaks that boost profitability. Here’s how a simple trust badge boosted revenue - zero extra Ad spend.
Ecom owners, take this Bundle (free) and keep it forever. I’ve put together everything we actually use to grow and scale DTC brands. Over the last years, we ran 3,300+ A/B tests… and broke down 850+ ecom funnels. From all that work, I extracted the most universal and…
When SNOCKS came to us in 2019, they were making €2.01 per visitor on their Shopify store. That's basically nothing, especially when you're trying to compete against Amazon's pricing. But founder Johannes Kliesch understood something most brands miss: you can't outspend…
We ditched the hero section to streamline UX. Result? Conversions decreased. We removed the hero section from product listing pages, thinking users would get to products faster without the visual distraction. The Results: - Revenue per user -0.32% (not significant) -…
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