MrLukeCarthy's profile picture. eCommerce SEO & CRO Consultant obsessed with strategy, conversion, search. Int'l speaker. Biscuit lover.

Luke Carthy ๐Ÿ”Ž

@MrLukeCarthy

eCommerce SEO & CRO Consultant obsessed with strategy, conversion, search. Int'l speaker. Biscuit lover.

Luke Carthy ๐Ÿ”Ž reposted

๐Ÿ‡ฆ๐Ÿ‡บ New #SEOFOMO x SEO Collective Melbourne Meetup Location + More Panel Speakers ๐Ÿ‘‡ ๐Ÿ“ New Location: The event is happening at a new location (on March 13 at 6pm): Forum Workspace at Cremorne (65 Dover Street - Level 2, Cremorne, Victoria). If you've registered for the event,โ€ฆ

aleyda's tweet image. ๐Ÿ‡ฆ๐Ÿ‡บ New #SEOFOMO x SEO Collective Melbourne Meetup Location + More Panel Speakers ๐Ÿ‘‡ 

๐Ÿ“ New Location: The event is happening at a new location (on March 13 at 6pm): Forum Workspace at Cremorne (65 Dover Street - Level 2, Cremorne, Victoria). If you've registered for the event,โ€ฆ

๐Ÿšจ I've realised that the way we measure SEO performance is broken. Almost every other marketing channel uses a time-based conversion window. Organic search doesn't. Why is that? - Google Ads - 30 day lookback window - Meta Ads - 7 day lookback window - Klaviyo / Email - 5โ€ฆ


Luke Carthy ๐Ÿ”Ž reposted

๐ŸŽ‰ Itโ€™s eCommerce SEO Summit day ๐ŸŽ‰ Join us online from 1pm GMT for an afternoon of learning and insights to help you drive SEO success for your online store. Weโ€™ve got over 1,000 people joining us for whatโ€™s set to be an awesome afternoon! Youโ€™ll hear from @brodieseo,โ€ฆ

BrockbankJames's tweet image. ๐ŸŽ‰ Itโ€™s eCommerce SEO Summit day ๐ŸŽ‰

Join us online from 1pm GMT for an afternoon of learning and insights to help you drive SEO success for your online store.

Weโ€™ve got over 1,000 people joining us for whatโ€™s set to be an awesome afternoon!

Youโ€™ll hear from @brodieseo,โ€ฆ

Luke Carthy ๐Ÿ”Ž reposted

We're going to be well over 100 by the time the #ecommerce #seo webinar goes live 2 weeks today. Sign up here: airmeet.com/e/95cc9570-2e3โ€ฆ Featuring insights from @webmonkeyash @Jammer_Volts @MrLukeCarthy @rachelleighrva & hosted by @HathawayP ๐Ÿ‘ You don't want to miss this!

sitebulb's tweet image. We're going to be well over 100 by the time the #ecommerce #seo webinar goes live 2 weeks today.

Sign up here: airmeet.com/e/95cc9570-2e3โ€ฆ

Featuring insights from @webmonkeyash @Jammer_Volts @MrLukeCarthy @rachelleighrva & hosted by @HathawayP ๐Ÿ‘
You don't want to miss this!

Luke Carthy ๐Ÿ”Ž reposted

NEW research: sparktoro.com/blog/2024-zeroโ€ฆ - Zero click searches in 2024 - EU and US compared - Searches per searcher over time - Clicks per search over time - Impact of May's AI Overviews on searches & clicks It's all there. Sharing much appreciated ๐Ÿ“‰๐Ÿคฉ๐Ÿ˜Ž

randfish's tweet image. NEW research: sparktoro.com/blog/2024-zeroโ€ฆ

- Zero click searches in 2024
- EU and US compared
- Searches per searcher over time
- Clicks per search over time
- Impact of May's AI Overviews on searches & clicks

It's all there. Sharing much appreciated ๐Ÿ“‰๐Ÿคฉ๐Ÿ˜Ž

Luke Carthy ๐Ÿ”Ž reposted

๐Ÿ“ฃNEW WEBINAR ALERT ๐Ÿ‘‰ bit.ly/3XHgB0d If you're working in an #ecommerce business, this is the webinar for you! Patrick Hathaway will be chatting with @Jammer_volts, @MrLukeCarthy, @WebMonkeyAsh & @rachelleighrva about #seo & growth for ecommerce.

sitebulb's tweet image. ๐Ÿ“ฃNEW WEBINAR ALERT ๐Ÿ‘‰ bit.ly/3XHgB0d

If you're working in an #ecommerce business, this is the webinar for you! 

Patrick Hathaway will be chatting with @Jammer_volts, @MrLukeCarthy, @WebMonkeyAsh & @rachelleighrva about #seo & growth for ecommerce.

Luke Carthy ๐Ÿ”Ž reposted

Sensational day at @LondonSEOMeetup so far. @MrLukeCarthy talk on GA4 actually has opened my mind on it, which I didnโ€™t think was possible. The table set up is ๐Ÿ‘Œ#LondonSEOXL

mishner's tweet image. Sensational day at @LondonSEOMeetup so far. @MrLukeCarthy talk on GA4 actually has opened my mind on it, which I didnโ€™t think was possible.

The table set up is ๐Ÿ‘Œ#LondonSEOXL

Luke Carthy ๐Ÿ”Ž reposted

๐ŸงนWant to declutter your SERPs? ๐Ÿ—‘๏ธ Clean out all the 'Features'? ๐Ÿ”— Yearn for the days of 'ten blue links'? I built an app for that (well, a Chrome extension). I'd love for you to try it out: optimisey.com/optimisey-searโ€ฆ


Only the finest, properly Irish oats before hosting today's ecommerce SEO & CRO training day in Belfast with Ecomm Live! What makes my training days different? ๐Ÿค” โœ… It's unusual but I barely prepare a deck - I want my training days to be properly dynamic, engaging and led byโ€ฆ

MrLukeCarthy's tweet image. Only the finest, properly Irish oats before hosting today's ecommerce SEO & CRO training day in Belfast with Ecomm Live!

What makes my training days different? ๐Ÿค”

โœ… It's unusual but I barely prepare a deck - I want my training days to be properly dynamic, engaging and led byโ€ฆ

Yo Sushi is literally 82% rice. It's a scam. A delicious one, but still, I feel cheated. I've eaten so much damn rice and about 6 mini strips of chicken and salmon. ๐Ÿ˜‚ The total? ยฃ41


The biggest lesson I've learned about consulting and going solo: Luck + your network > Skill Don't get me wrong, you need to have the talent to do the work your clients are paying for. But getting the opportunities in the first place are largely based on luck and how well yourโ€ฆ


(Unpopular?) opinion... ๐Ÿค” Bing is now a much better search engine than Google. From personal experience, it finds what I want and suggests properly helpful forum threads without the insane Reddit and big-hitter published bias. So much so, I'm considering switching my defaultโ€ฆ


Luke Carthy ๐Ÿ”Ž reposted

I have 5 audits in the pipeline, so it won't be soon... BUT! I'd love to document a full GA4 / GTM audit process. & I know people don't really love sharing their analytics ๐Ÿ˜ฌ So as an incentive, I'd love to do an audit at 50% off in exchange for letting me share the process!


Hey, @sitebulb - you know what I'd freakin' love to see? The ability to save and name pre-defined searches within each of my projects That way I can apply my custom presets to expose the URL data I need with a few clicks rather than re-building the search each time. I think itโ€ฆ

MrLukeCarthy's tweet image. Hey, @sitebulb - you know what I'd freakin' love to see?

The ability to save and name pre-defined searches within each of my projects

That way I can apply my custom presets to expose the URL data I need with a few clicks rather than re-building the search each time.

I think itโ€ฆ

Is there any point in optimising your product descriptions? ๐Ÿค” This has to be one of the most debated topics / challenges within the world of ecommerce. My latest blog post answers that question head on... After trying and testing many different approaches over the yearsโ€ฆ


Luke Carthy ๐Ÿ”Ž reposted

So, I did a thing... Crazy? Maybe! Exciting? Deffo! I've had so much fun creating the GA4SEO course and have been so inspired by the endless creative uses of GA4 that I wanted to start documenting some of it ๐Ÿค˜ ga4seo.com


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