
Jacob Sappington 📬
@jsappington
Sharing ideas that help DTC brands grow their retention channels | Director of Strategy at http://homesteadstudio.co
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Still cruising on Recart 👀 Can you tell when we turned it on?!


I am so pumped to share this... we WON in texas. This means all Postscript customers are carved out from SB140 (the new texas sms law). To be extra clear, if you are a Postscript customer or EIA member, no registeration, bonding, disclosures, waking hours, etc. If you…
iOS 26 probably isn’t that big of a deal react accordingly
A while back, I saw some people on twitter who recommended an annual blood testing service. Does anyone know what that could have been?
Crisp air, clean design. Spotlighting some of our latest work! 🍂

anyone have a cheat sheet for what ai models work best for what?
Attentive is running a master class on how to ruin your reputation. So focused on legal that their latest innovations have been..... Self serve A/B testing and changing attribution settings. At this point the only reason to be on Attentive is because they give you the cheapest…
I have major news to share. But I wanted to let this play out in court before I spoke about it here. Over 2.5 years ago @attentiveHQ sued @PostscriptIO for patent infringement over their “two tap” technology. And in the years since, they’ve spent millions of dollars on lawfare,…
I've handled most of our automations for the last 2 years because "I didn't have time to train someone." Last month, I ripped the band-aid off. Told a team member: "This is yours now. Dive into Zapier, ask questions when you need to." They're 10x better than me.
The August showcase is here! 12 designs ripe for the picking🍉

What are the best CX tools? I hear Gorgias is the best but pretty expensive. I hear a lot about Rich Panel being great and affordable. What else is out there?
We just casually 3x’d Hollow’s Email & SMS opt-ins over the weekend. I've been dying to test Recart so we rolled it out and the initial results are wild. Like "this doesn't make sense" wild. Going to be digging into the numbers more to figure out what's leading to the spike


First day of school for my kids today which means I finally have time to post about… our recent Back to School work 🖍️

Every sales email: Hi, hope you’re well! I just wanted to check in and see if you had given one second of consideration to working with us. We think we can bring synergy and collaboration to your organization. Please work with us! Me: so we doing this or what?
Anyone have suggestions on the best lightweight CRM? To date we just use an Asana project + a spreadsheet for tracking leads in, closed rate, etc, but we're looking to get more nuanced and automated here.
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