Rachel Sullivan
@RachelESullivan
Marketer. Dreamer. Reader. Traveler. Eater.
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Ad technology is evolving—and so is Index Exchange. See how we’re delivering more efficiency, transparency, and value to the ad tech ecosystem. indexexchange.com/2021/11/16/new…
Watch this beautiful short film directed by my @SpotX coworker Kwame Apraku - It follows Lawrence Whiteside, a native New Yorker who lived through the civil rights movement of the 60s as he shares his perspectives on the world today. spotx.smh.re/2z7
spotx.smh.re
Then and Now | An Outlook on the Civil Rights Movement
Great points on the future of addressable TV from @TheBigKlosowski: #TV #OTT spotx.smh.re/1Lo
![RachelESullivan's tweet card. Addressable is poised for massive growth in 2020. To keep you in the know, TV[R]EV will be coming at you every week with a series of new profiles and videos to shine a spotlight on this trend,...](https://pbs.twimg.com/card_img/2014257695159664640/e6XcJ9yM?format=jpg&name=orig)
Just in from #CES: @SpotX's Mike Shehan stopped to talk to @Adweek about what's happening this week and what's to come this year. spotx.smh.re/1Jt
For CTV to scale, it needs full industry buy-in. Here are 3 ways CTV advertising will make that leap next year, via @AdExchanger and @SpotX. spotx.smh.re/1CB
spotx.smh.re
What to Watch For: 2020 Trends, Predicted by Video Advertising’s Leading Experts
This article is sponsored by SpotX. To learn more about the future of TV and cross-screen video, read “SpotX’s Guide to 2020 Trends in Video Advertising.” Spurred by a new wave of OTT content and...
It's here! @SpotX just released our 2020 Vision, featuring predictions from leaders at Roku, Disney, DISH, Samsung Ads, and more. Check it out and see what's next in #VideoAdvertising: spotx.smh.re/1Ba
#OTT is where it's at for the 2020 election, @SpotX's Kyle Benn tells @adweek spotx.smh.re/18n
spotx.smh.re
Joe Biden’s Campaign Is Investing in OTT – Adweek
If you’re in Iowa and identify as a “cord-cutter,” you’ve likely seen a message Joe Biden approves on Hulu. The former vice president is investing in the medium this presidential election as part of...
Several years ago, I got the idea to ask this question to leaders who I respected: "What's one thing you wish you would've learned earlier, as a leader?" I've since recorded the answers, and turned it into a podcast (knowyourteam.com/blog/podcast/). Some of my favorite responses...
The @nypl is killing it again thedrum.com/news/2018/11/2… The best: "the important question; Did anyone actually cut out the ‘100% off’ token and bring it to the library?"
thedrum.com
‘We’ve become more creative’: NY Public Library’s marketing chief on that Black Friday spoof
‘We’ve become more creative’: NY Public Library’s marketing chief on that Black Friday spoof
Does a 4-day work week sound like a dream? Make it your reality: fastcompany.com/90257022/how-t… via @LindsayTigar
I'm mentoring tonight alongside some fabulous folks - last chance to grab a ticket and join! bit.ly/2qarNkY
😍
Plum wine Kit Kat Purple sweet potato Kit Kat Shinshu apple Kit Kat Tokyo Banana Kit Kat Wasabi Kit Kat Kikyou shingen mochi Kit Kat Green-tea Kit Kat Strawberry Kit Kat Matcha Kit Kat nyti.ms/2D3mYCa
Women of #NYC - come join this night of speed mentoring with @Nextplayinc, @LiveRamp and many others. Looking forward to seeing you all there! bit.ly/2qarNkY #girlboss #NextPlayMentoring
It's here! 🎉 Watch the first episode of Marketing Unboxed to find out what makes @glossier's marketing strategy shine. Full video here ➡️ ow.ly/wwT730mfUvd
The best copywriters are sentimental people verygoodcopy.com/2qioqdho4mzzgx…
This restaurant decided to take reservations by POSTCARD only - and received 20k of them. #snailmailforthewin #onlyinmaine washingtonpost.com/video/lifestyl…
So much yes to everything in this post. This is what makes NYC so amazing --> "an 'intricate ballet' of sidewalk personalities—a deli guy stacking crates, a barber bringing out his folding chair, a mother with her child on a stoop—was a vital part of the modern cityscape."
Hudson Yards will be the worst thing to happen to NYC dining in a decade ny.eater.com/2018/9/19/1787…
Fantastic commentary from @RachelESullivan about trends from Content Marketing World @MetisComm
"It’s been years since content marketing meant writing an e-book." - @RachelESullivan via @b2community 🙌 business2community.com/content-market…
United States Trends
- 1. Rams N/A
- 2. Super Bowl N/A
- 3. Patriots N/A
- 4. Sam Darnold N/A
- 5. Stafford N/A
- 6. Pats N/A
- 7. Seattle N/A
- 8. Drake Maye N/A
- 9. Broncos N/A
- 10. Puka N/A
- 11. #NFCChampionship N/A
- 12. Xavier Smith N/A
- 13. Sean Payton N/A
- 14. Denver N/A
- 15. Woolen N/A
- 16. Cooper Kupp N/A
- 17. Tom Brady N/A
- 18. Jake Bobo N/A
- 19. #LARvsSEA N/A
- 20. Vrabel N/A
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