Shock Marketer
@ShockMarketer
I bought 2M clicks in April 2024 & write ads. See ad tactics & learnings from my a/b tests and other copywriters (Caples, Ogilvy, Hopkins, plus more)
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Clever ad pointed out by @nevmed The specificity and credibility of 526 sales is great. Of course, acknowledging the pain of blindly relying on a family member makes you rethink a costly mistake. One thing is that I'd replace "List Responsibly" with the domain name or phone #
A good way to blend the benefits you'll hear with the credibility of a guest
I saw this random cool piece of advice on Reddit on how to give a solid podcast introduction, and it ended up being a cool piece of overall copywriting advice: It reads: 'Podcasters need to start introducing their guests the same way they’d introduce a friend at a cocktail
Why Five Guys gives you bonus fries youtube.com/shorts/1KPh9K7…
It's the 4Ps. Price, product, place, promotion. You've gotta do one of those way better than your competition
When orchestrating an advertising campaign, it's always about the angle (which is basically the headline + introduction). When you find good angles, match the offer to it. You know it's a good angle when it brings in a high ad CTR and a low bounce rate.
A/B testing matters. I have one surprising study I'll show that boosted mobile conversions by 23.6%. In an advertorial, we flipped from Georgia font to Arial. This improvement was 99.5% statistically significant. Also, be punchier on mobile. The beginning of my copy introduced a
The second fundamental step to boost a headline in a saturated market is to “enlarge the claim.” Here’s an example with results. A friend of @DraytonBird ran an ad for night-driving glasses. His original headline was 'End blinding headlight glare'. Later, he added one word:
A week ago, I heard some helpful public speaking tips from Charlotte-based professional speaker, Steven M Stasczak: 90% of the fear you feel while speaking is in your head — no one sees most of your nervousness. The big speaking fear is that most people don’t know what to say.
The advertising legend, David Ogilvy, had an unusual way of showing off this leadership principle: be humble and get help from giants. Here's a quick background: In 1962, Ogilvy had 19 clients. In 20 years, his agency grew to 3000 clients with 267 offices. At a meeting with the
I a/b tested whether or not we should add on a third party Javascript to the site. This extra JS lowered the CR by 1.9% This free tool is great to help examine loading time. gtmetrix.com Here are the loading time difference that confirmed this issue. Having a .7
Insane that page speed makes SUCH a difference still. At @AppSumo recently upgraded our homepage (via Next framework): 7.91% Conversion rate increase
When I write ads, I used a thesaurus, but it lacks context and often gives irrelevant synonyms back. Chat GPT-4 understands context. Here's an example (prompt template below): Give me synonyms of "Unique" that fit this context: 38 Unique Pool Toys That Keep Kids Entertained For
Avoid being boring and vague with “very.” Here’s a tip to prove those claims
1. COPY COPY COPY No "SUPER" No "VERY" No "HIGH QUALITY" Example: "The pictures are printed in super high quality" ❌ "The pictures are printed on an industrial grade, half a million dollar, xerox printer in 4k" ✅
How to create a high converting ecommerce landing page. A really packed video showing you the steps, the layout, copy, etc.
(CASE STUDY) CONVERSION-FOCUSED E-COM LANDING PAGE 🔥 I just filmed a 9-min value-packed video which is also a mini-masterclass. Inside you learn: - How to strategize a high-converting wireframe - Consumer psychology principles - Conversion copywriting Check it here👇
United States Trends
- 1. #USAHockey N/A
- 2. Matt Boldy N/A
- 3. Canada N/A
- 4. Hellebuyck N/A
- 5. #Olympics2026 N/A
- 6. #TeamUSA N/A
- 7. Go USA N/A
- 8. Tom Wilson N/A
- 9. McDavid N/A
- 10. Good Sunday N/A
- 11. Matthews N/A
- 12. 1-0 USA N/A
- 13. Toews N/A
- 14. Muhammad Qasim N/A
- 15. #GoldMedalGame N/A
- 16. Secret Service N/A
- 17. WHAT A KILL N/A
- 18. What a PK N/A
- 19. USA USA USA N/A
- 20. Greenland N/A
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