SyntaxStrategic's profile picture. Syntax Strategic is a strategic communications and advocacy company that specializes in public relations, media relations, digital strategy and advocacy.

Syntax Strategic

@SyntaxStrategic

Syntax Strategic is a strategic communications and advocacy company that specializes in public relations, media relations, digital strategy and advocacy.

Happy Thanksgiving! Rejuvenated from our recent company-wide strategy session, we’re heading into Thanksgiving feeling grateful for our clients, team, and community, each of whom plays an essential role in fuelling our creativity, shaping our growth, and inspiring what’s next.

SyntaxStrategic's tweet image. Happy Thanksgiving!

Rejuvenated from our recent company-wide strategy session, we’re heading into Thanksgiving feeling grateful for our clients, team, and community, each of whom plays an essential role in fuelling our creativity, shaping our growth, and inspiring what’s next.

Coming soon...    You've seen our work.  You've felt the impact. It's time our creative energy got its own stage.    Stay tuned.


Syntax Strategic has officially hit the streets of Vancouver! Thinking about your next strategic PR move? Connect with our Vancouver lead and VP Comms, @JohnstonMich.


On #NDTR and #OrangeShirtDay, we honour residential school survivors, their families, and the children who never came home. Reconciliation requires action: learning, listening, reflecting and supporting Indigenous voices. Every child matters. trw-svr.nctr.ca

SyntaxStrategic's tweet image. On #NDTR and #OrangeShirtDay, we honour residential school survivors, their families, and the children who never came home.

Reconciliation requires action: learning, listening, reflecting and supporting Indigenous voices. Every child matters. trw-svr.nctr.ca

Our VP Comms, @JohnstonMich, joined Progress Canada’s podcast, On Message, to discuss Parliament’s return, challenges for Pierre Poilievre, and Canada’s transition under PM Mark Carney. Watch here and learn more from her expertise in federal politics: youtube.com/watch?v=x2vUOf…

SyntaxStrategic's tweet card. On Message - The Dawn of the Carney Era

youtube.com

YouTube

On Message - The Dawn of the Carney Era


Syntax Strategic is proud to be featured in the Ottawa Business Journal as we bring our expertise and proven solutions to Western Canada and mark a major milestone. Learn more: obj.ca/syntax-strateg…


When we prioritize work-life balance, we open doors for women in leadership. At Syntax, we’re committed to challenging the status quo. At #CFAS2025’s 71st Annual Meeting, our COO, Jennifer Madigan, moderated the first Women’s Caucus Breakfast panel, driving impactful discussion.


Syntax Strategic is heading west! We’re expanding to Vancouver, B.C. and bringing our expertise and proven strategies to the region. This effort will be led by Michelle Johnston, our VP, Communications. Learn more about our growth here: syntaxstrategic.ca/news/syntax-an…


Meet Anum Saeed, our Junior Strategist! A recipient of the 2025 Syntax Strategic Award, Anum interned with us this summer and supported a variety of client files. Her commitment, diligence, and expertise make her an invaluable member of #TeamSyntax. Congratulations, Anum!


Your story is strong, but will it sell? Media pitching is the art of packaging and pitching newsworthy stories to journalists. It’s about timing, angles, & relationships, & it’s key to any earned media strategy. We don’t just pitch stories. We land them. syntaxstrategic.ca/our-services/m…

SyntaxStrategic's tweet image. Your story is strong, but will it sell?

Media pitching is the art of packaging and pitching newsworthy stories to journalists. It’s about timing, angles, & relationships, & it’s key to any earned media strategy.

We don’t just pitch stories. We land them.
syntaxstrategic.ca/our-services/m…

Last night, #TeamSyntax joined @BGCOttawa’s Western Winds Glamping Gala!✨ At this energy-filled event, BGC Ottawa raised $620K to continue to support programs for local kids and youth. We loved hearing from a program attendee as well. Thank you, BGC Ottawa, for all that you do!

SyntaxStrategic's tweet image. Last night, #TeamSyntax joined @BGCOttawa’s Western Winds Glamping Gala!✨

At this energy-filled event, BGC Ottawa raised $620K to continue to support programs for local kids and youth. We loved hearing from a program attendee as well. Thank you, BGC Ottawa, for all that you do!
SyntaxStrategic's tweet image. Last night, #TeamSyntax joined @BGCOttawa’s Western Winds Glamping Gala!✨

At this energy-filled event, BGC Ottawa raised $620K to continue to support programs for local kids and youth. We loved hearing from a program attendee as well. Thank you, BGC Ottawa, for all that you do!
SyntaxStrategic's tweet image. Last night, #TeamSyntax joined @BGCOttawa’s Western Winds Glamping Gala!✨

At this energy-filled event, BGC Ottawa raised $620K to continue to support programs for local kids and youth. We loved hearing from a program attendee as well. Thank you, BGC Ottawa, for all that you do!
SyntaxStrategic's tweet image. Last night, #TeamSyntax joined @BGCOttawa’s Western Winds Glamping Gala!✨

At this energy-filled event, BGC Ottawa raised $620K to continue to support programs for local kids and youth. We loved hearing from a program attendee as well. Thank you, BGC Ottawa, for all that you do!

Both are essential. But they serve different roles. Organic social media builds long-term relationships. Paid social is designed to reach beyond your followers. At Syntax, we use both to create a balanced, high-impact digital strategy. syntaxstrategic.ca/our-services/d…

SyntaxStrategic's tweet image. Both are essential. But they serve different roles.

Organic social media builds long-term relationships. Paid social is designed to reach beyond your followers.

At Syntax, we use both to create a balanced, high-impact digital strategy.

syntaxstrategic.ca/our-services/d…

What if you could clone your best customer? With Lookalike Audiences, you can. Platforms like Meta use your high-performing audience data to identify others who exhibit similar behaviours, thereby increasing reach & achieving your marketing goals. Now that’s smart targeting.

SyntaxStrategic's tweet image. What if you could clone your best customer?

With Lookalike Audiences, you can.

Platforms like Meta use your high-performing audience data to identify others who exhibit similar behaviours, thereby increasing reach & achieving your marketing goals.

Now that’s smart targeting.

Our new VP, Michelle Johnston, brought over a decade of experience in politics to Syntax Strategic and jumped straight into client work on Day 1. Read the full story: syntaxstrategic.ca/post/from-the-… @JohnstonMich

SyntaxStrategic's tweet image. Our new VP, Michelle Johnston, brought over a decade of experience in politics to Syntax Strategic and jumped straight into client work on Day 1.

Read the full story:
syntaxstrategic.ca/post/from-the-…

@JohnstonMich

Term Talk Tuesday: Stakeholder Mapping Who you speak to is just as important as what you say. Stakeholder mapping identifies key players, their influence & how to effectively engage them, ensuring your strategy connects to the right audience. Learn more: syntaxstrategic.ca/our-services/s…

SyntaxStrategic's tweet image. Term Talk Tuesday: Stakeholder Mapping
Who you speak to is just as important as what you say.
Stakeholder mapping identifies key players, their influence & how to effectively engage them, ensuring your strategy connects to the right audience. Learn more: syntaxstrategic.ca/our-services/s…

#TeamSyntax was proud to support @NACOCanada’s #NACOSummit2025, bringing leaders and innovators together to shape the future. NACO gave a thoughtful shoutout to our event experts for their incredible work! syntaxstrategic.ca/our-services/e…

SyntaxStrategic's tweet image. #TeamSyntax was proud to support @NACOCanada’s #NACOSummit2025, bringing leaders and innovators together to shape the future.
NACO gave a thoughtful shoutout to our event experts for their incredible work!
syntaxstrategic.ca/our-services/e…
SyntaxStrategic's tweet image. #TeamSyntax was proud to support @NACOCanada’s #NACOSummit2025, bringing leaders and innovators together to shape the future.
NACO gave a thoughtful shoutout to our event experts for their incredible work!
syntaxstrategic.ca/our-services/e…
SyntaxStrategic's tweet image. #TeamSyntax was proud to support @NACOCanada’s #NACOSummit2025, bringing leaders and innovators together to shape the future.
NACO gave a thoughtful shoutout to our event experts for their incredible work!
syntaxstrategic.ca/our-services/e…
SyntaxStrategic's tweet image. #TeamSyntax was proud to support @NACOCanada’s #NACOSummit2025, bringing leaders and innovators together to shape the future.
NACO gave a thoughtful shoutout to our event experts for their incredible work!
syntaxstrategic.ca/our-services/e…

We’re excited to announce that Erin Charlton has been promoted to Graphic Designer! Erin is a creative powerhouse with a deep understanding of design accessibility. Her ability to transform ideas into visually compelling and impactful designs is truly remarkable. Congrats, Erin!


Big news! June 17, 2025, was officially declared Syntax Strategic Day in Ottawa by Mayor @_MarkSutcliffe! A proud moment marking 15 years of shaping conversations, building impactful campaigns, and making a difference.


Syntax Strategic 님이 재게시함

Congratulations to Jen Stewart and the entire team at @SyntaxStrategic on 15 remarkable years. Jen took a leap of faith and built one of Canada’s leading communications firms—right here in Ottawa. It was an honour to join last night’s celebration and recognize everything you’ve…

_MarkSutcliffe's tweet image. Congratulations to Jen Stewart and the entire team at @SyntaxStrategic on 15 remarkable years. Jen took a leap of faith and built one of Canada’s leading communications firms—right here in Ottawa. It was an honour to join last night’s celebration and recognize everything you’ve…
_MarkSutcliffe's tweet image. Congratulations to Jen Stewart and the entire team at @SyntaxStrategic on 15 remarkable years. Jen took a leap of faith and built one of Canada’s leading communications firms—right here in Ottawa. It was an honour to join last night’s celebration and recognize everything you’ve…
_MarkSutcliffe's tweet image. Congratulations to Jen Stewart and the entire team at @SyntaxStrategic on 15 remarkable years. Jen took a leap of faith and built one of Canada’s leading communications firms—right here in Ottawa. It was an honour to join last night’s celebration and recognize everything you’ve…
_MarkSutcliffe's tweet image. Congratulations to Jen Stewart and the entire team at @SyntaxStrategic on 15 remarkable years. Jen took a leap of faith and built one of Canada’s leading communications firms—right here in Ottawa. It was an honour to join last night’s celebration and recognize everything you’ve…

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