Syntax Strategic
@SyntaxStrategic
Syntax Strategic is a strategic communications and advocacy company that specializes in public relations, media relations, digital strategy and advocacy.
Live from Calgary, AB! Syntax is proud to be on the ground supporting communications, media relations, and live social for the #CCRC2025 — a national gathering uniting researchers, clinicians, policymakers, and patient advocates to shape the future of cancer research in Canada.
Things got a little spooky today at Syntax. 🎃 A few of our team members’ little ones wanted to join the festivities and spread some cheer! We wish everyone a safe, fun, and treat-filled Halloween!
Thank you to the @ysb_bsj for a morning full of connection, purpose, and reflection at the Rise & Thrive Fundraising Breakfast. To learn more about the difference one call can make, we encourage you to read Caroline Phillips' event piece: carolineinthecapital.ca/how-a-simple-c…. 📸 by Caroline
Today, we’re excited to introduce Syntax Creative, a new name for the creative force behind some of your favourite Syntax projects. Same heart, new name. syntaxcreative.ca
Happy Thanksgiving! Rejuvenated from our recent company-wide strategy session, we’re heading into Thanksgiving feeling grateful for our clients, team, and community, each of whom plays an essential role in fuelling our creativity, shaping our growth, and inspiring what’s next.
Coming soon... You've seen our work. You've felt the impact. It's time our creative energy got its own stage. Stay tuned.
Syntax Strategic has officially hit the streets of Vancouver! Thinking about your next strategic PR move? Connect with our Vancouver lead and VP Comms, @JohnstonMich.
On #NDTR and #OrangeShirtDay, we honour residential school survivors, their families, and the children who never came home. Reconciliation requires action: learning, listening, reflecting and supporting Indigenous voices. Every child matters. trw-svr.nctr.ca
We’re honoured to share that our Founder and CEO, Jennifer Stewart, was named one of Ottawa’s 10 Most Influential Women by Ottawa Life Magazine! Read her full Ottawa Life Magazine profile here: ottawalife.com/article/ottawa….
ottawalife.com
Ottawa’s Most Influential Women: Bold Voices, Big Impact, National Reach - Ottawa Life Magazine
Ottawa is home to some of the most dynamic and visionary women in Canada — leaders whose work, performance, and impact have made them the most influential figures in their respective fields. All ten...
Our VP Comms, @JohnstonMich, joined Progress Canada’s podcast, On Message, to discuss Parliament’s return, challenges for Pierre Poilievre, and Canada’s transition under PM Mark Carney. Watch here and learn more from her expertise in federal politics: youtube.com/watch?v=x2vUOf…
youtube.com
YouTube
On Message - The Dawn of the Carney Era
Syntax Strategic is proud to be featured in the Ottawa Business Journal as we bring our expertise and proven solutions to Western Canada and mark a major milestone. Learn more: obj.ca/syntax-strateg…
When we prioritize work-life balance, we open doors for women in leadership. At Syntax, we’re committed to challenging the status quo. At #CFAS2025’s 71st Annual Meeting, our COO, Jennifer Madigan, moderated the first Women’s Caucus Breakfast panel, driving impactful discussion.
Syntax Strategic is heading west! We’re expanding to Vancouver, B.C. and bringing our expertise and proven strategies to the region. This effort will be led by Michelle Johnston, our VP, Communications. Learn more about our growth here: syntaxstrategic.ca/news/syntax-an…
Meet Anum Saeed, our Junior Strategist! A recipient of the 2025 Syntax Strategic Award, Anum interned with us this summer and supported a variety of client files. Her commitment, diligence, and expertise make her an invaluable member of #TeamSyntax. Congratulations, Anum!
Your story is strong, but will it sell? Media pitching is the art of packaging and pitching newsworthy stories to journalists. It’s about timing, angles, & relationships, & it’s key to any earned media strategy. We don’t just pitch stories. We land them. syntaxstrategic.ca/our-services/m…
Last night, #TeamSyntax joined @BGCOttawa’s Western Winds Glamping Gala!✨ At this energy-filled event, BGC Ottawa raised $620K to continue to support programs for local kids and youth. We loved hearing from a program attendee as well. Thank you, BGC Ottawa, for all that you do!
Both are essential. But they serve different roles. Organic social media builds long-term relationships. Paid social is designed to reach beyond your followers. At Syntax, we use both to create a balanced, high-impact digital strategy. syntaxstrategic.ca/our-services/d…
What if you could clone your best customer? With Lookalike Audiences, you can. Platforms like Meta use your high-performing audience data to identify others who exhibit similar behaviours, thereby increasing reach & achieving your marketing goals. Now that’s smart targeting.
Our new VP, Michelle Johnston, brought over a decade of experience in politics to Syntax Strategic and jumped straight into client work on Day 1. Read the full story: syntaxstrategic.ca/post/from-the-… @JohnstonMich
Term Talk Tuesday: Stakeholder Mapping Who you speak to is just as important as what you say. Stakeholder mapping identifies key players, their influence & how to effectively engage them, ensuring your strategy connects to the right audience. Learn more: syntaxstrategic.ca/our-services/s…
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