Aparna Pande
@TheDataMarketer
Helping start-ups and small businesses up their media buying and analytics game!
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What's your most expensive mistake in marketing? After managing $20M+ in ad spend for Games, D2C, and Apps, I can tell you it's not a bad creative or a failed campaign. It's the repetitive, small mistakes that compound over time, silently draining your budget. I see brilliant…
As a media buyer, do you feel worried that AI is coming after your job? Stay ahead of the curve by using 100x bot to automate your workflows. Disclaimer: I collaborate with them. But, that's why I can be sure that using 100x will take your work to the next level. It's time to…
Hey Builders! With 100x, you can now record yourself (like loom) and get a browser agent in no time! chromewebstore.google.com/detail/100xbot… A thread on why we are building this 👇
I've tried ABO. I've tried CBO. I highly recommend improved creatives and effective funnels!
The 5-minute phone call is a lost art. If you need to chat with me, we don't need to waste time with a 10-min Slack/text back and forth. And we certainly don’t need to jump on a “quick zoom” or Slack huddle. Just holler at me. Using your phone.
Retargeting medium-intent users = $$ Just ran a retargeting campaign for a gaming app with some very interesting results. We tested two user cohorts: Cohort A: 5x more likely to convert over baseline Cohort B: 3x more likely to convert over baseline Surprisingly, Cohort B…
New wishes got super cryptic this year! Needed a Chat GPT agent to decode this one. 😅
WISHINGALLAVERYHAPPYNEWYEARWITHEVERYSINGLEDAYFILLEDWITHHAPPINESSANDCHEER Is what it reads if you translate the DNA sequence into Amino acid sequence. A very happy new years and each day filled with happiness and cheer to you too Ranga Sir :)
I've paused Meta ads for all my ad accounts. The last couple of days have been ruthless. Targeting efficacy is bad in ad accounts across India and the United States. I ensure all my clients have at least 2 channels that scale - just for days like these.
Met someone in sales for consumer electronics. I mentioned I work with apps. Him: "Digital marketing or revenue?" Me: "Digital marketing drives revenue." Funny how, in consumer tech, the computer has outpaced "Dwight" as the top salesperson. But in B2B, the computer remains…
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Dwight Vs The Machine - The Office US
It's a fun time to be buying ad impressions in the United States! For CPG Meta and Google display have 2x their usual CPMs; however, the ROAS has never been better 😍 My app and lead-gen campaigns are suffering from the double whammy of higher CPMs and slightly lower…
Youtube Playables 😍 - A new genre of 'creators' is on its way. They'll make games and make money from YouTube ads - A new platform to test your hypercasual games before taking them live on Playstore/App Store. A nice channel for game devs to generate revenue and test new…
Talking to customers is an underrated method for generating top-notch ad ideas. Just wrapped up 50 customer interviews for a client—every minute was invaluable!
Waiting for this one!
Our first FPS game 😎 Coming soon, on Meta Quest, Watch this space for more information!
VR peeps 🤩 Try our first VR title with your friends and family on @MetaQuestGaming - VR Game Night! Don't miss out on a chance to watch your friends flounder through VR obstacles. You can now try the game before you buy👉 oculus.com/deeplink/?acti… #unity3d #indiedeveloper #VR
Found this really cool game on Kickstarter! As a gamer, I'm excited to escape that dungeon. #StarRising kickstarter.com/projects/gopok…
Two levels in less than a month! @DigitalKreeda is going places.
As per our commitment to our users, we uploaded the second level of VR Game Night, and it's been approved and live now on AppLab for @MetaQuestVR Proud of our team at @DigitalKreeda
📈Jumping into the Meta ad debate: High CPCs vs. CVRs. Here's the deal: Higher CPCs, balanced by increased CVRs, sounds okay. But here's what's missed: We pay Meta for ad views, not clicks or sales. So, higher CPCs mean less bang for our buck upfront, increasing pressure on…
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