Chance Riley
@chanceriley_
Building growth engines for product-led consumer brands @ Margin Department.
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Very interesting study on genAI creative effectiveness. AI created ads > human created ads > AI modified ads Theory is that giving AI full creative freedom was the driver of better performance vs. limiting it to just modifications, which underperformed. 🤔
1/ Creative advertising is getting disrupted in an AI-first world. As targeting tightens and attention fragments, brands are turning to visual genAI to scale. A key question: should AI create ads end-to-end—or just assist humans? Our new working paper ( with Hyesoo Lee, @vtodri…
Thrilled to be joining @DrivelineBB in a part-time capacity to help place a spotlight on research/athletes/training/other cool stuff happening here and around the game. First story? We had Inside Edge grade 19 Greg Maddux starts. What did we learn? x.com/DrivelineBB/st…
Greg Maddux’s command wasn’t just elite — it was historic. New data shows just how far ahead of the curve he really was. 📊 Full breakdown in our newest blog: drivelinebaseball.com/2025/07/greg-m…
Charlie Munger’s elementary worldly wisdom for media buyers (or anyone else who could benefit from being a stronger generalist)
Question for DTC twitter. Do you think it’s possible to be a great advertiser on a platform, without personally being a user of that platform?
Old algo: "This guy wants running shoes. More shoe ads!" New algo: "This guy binged @NickBareFitness content, then browsed running shoes, then heart rate monitors. He's going for a marathon – show him hydration packs and recovery supplements next." Adapt accordingly...
Meta’s algo has a goal of relevance. How it determines relevance changed in 2024. Play accordingly.
“In DTC specifically we don’t talk about marketing, we talk about advertising” - @mbertulli is spot on and so clearly articulates the mindset that is missing in DTC. Personally, i think even more troublesome than the problem he voices is when the exec team notices there is a…
A new Driveline feature just landed in today's @BostonGlobe! 🗞️ Check out some of the highlights below👇
Driveline Family, Almost 20 years ago, I set out to revolutionize baseball. I believed that the notion of “natural talent” was holding players back, and that with the right tools, data, and mindset, any player could achieve greatness. Today, Driveline has become the undisputed…
It was a ton of fun to watch this project come to life. @TBazzana exemplifies what it means to be truly dedicated to your craft - an inspiration no matter who you are. Can't wait to see him reap the rewards and begin a new chapter on Sunday night. 👀
Travis Bazzana’s journey to the draft has been an eventful one. His dedication and hard work have propelled him to the top of the draft predictions, with many expecting him to be the first pick in the upcoming MLB Draft. Check out our new YouTube video to see the full story🔥
We sold over $100M in silicone wedding rings in 4 years at QALO. FB ads were a huge reason why BUT there is another, easy to overlook reason why all our campaigns were so successful...
Congrats to Driveline Trainee JP Crawford on a monster 2023 at the plate, tripling his home run total from 2022 while improving his average by 23 points. 🔥 Congrats @jp_crawford 👏
PLAYERS AT WORK 💼 ALEX COBB Alex Cobb's recovery from Tommy John surgery was filled with adversity, but not a day went by that he didn't commit himself to coming back. The first time he hit 97 again in a spring training game? He describes it as "surreal."
Driveline Trainee Mookie Betts has been on a tear lately and making a strong case to be MVP this year, take a look back at his visit to Driveline this off-season 🔥🙌
Great case study of @LieutenantDans7 using smash factor balls to help accelerate his return to the @Cubs 🙏
Big news from the @TryTreat team this morning! It's been a lot of fun working with @osmanmatthew2 and team, both as an advisor and customer. They're an incredibly sharp and fast moving team – excited to see what they do next ⚡️
NEW: Chatted with @osmanmatthew2 about how @TryTreat uses generative AI technology to create content for ads that's personalized based on customer data. Here's the exclusive on how the startup landed $8.5MM from @GreylockVC: businessinsider.com/generative-art…
Bootstrapped. whogonstopme.com
In 2016, CUTS was born in @stevenborrelli's hometown of Wenatchee, Washington - the apple capital of the world. This month as we reach the 6 year milestone at CUTS, we take you back to Wenatchee and celebrate the origins of our brand.
We’ve taken $0 in VC money since starting @cutsclothing 5 years ago. The bootstrapped path hasn’t been easy, but it’s taught us some invaluable lessons along the way. Here are four of the biggest I’ve learned. 🧵 (1/X)
Three of the biggest brand stories in eCom just broke into the top 20 for the first time: — Summersalt — Cuts AND: Jen Rubio has steered Away from No. 361 at its worst to its first top 20 position (rate of growth) in this list’s history. (Source: 2pml.com/dnvb)
A team that's absolutely nailing Performance Creative is @cutsclothing. - Rigorous analysis ✅ - Powerhouse creative production ✅ - Tight feedback loop ✅ Really enjoyed this discussion with @Kyle_R_Lawrence! motionapp.com/blog/cuts-clot…
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