codeandtheory's profile picture. 50% creatives and 50% engineers living at the intersection of tech and creativity.

Code and Theory

@codeandtheory

50% creatives and 50% engineers living at the intersection of tech and creativity.

While nearly all are eager to implement AI, only a few know how to connect the dots between innovation, business growth and customer impact. Tomorrow at B2B WorldFest, Code and Theory's @CraigElimeliah joins @jpmorgan's Leanne Fremar and @TheDrum's Richard Draycott to share how…

codeandtheory's tweet image. While nearly all are eager to implement AI, only a few know how to connect the dots between innovation, business growth and customer impact. Tomorrow at B2B WorldFest, Code and Theory's @CraigElimeliah joins @jpmorgan's Leanne Fremar and @TheDrum's Richard Draycott to share how…

Tiny CSS techniques can deliver big accessibility benefits. This Friday at the @a11yTO - Accessibility Toronto conference, Code and Theory's Mike Mai will take the stage to share CSS solutions that require minimal implementation time but deliver maximum inclusivity for consumers.…

codeandtheory's tweet image. Tiny CSS techniques can deliver big accessibility benefits. This Friday at the @a11yTO - Accessibility Toronto conference, Code and Theory's Mike Mai will take the stage to share CSS solutions that require minimal implementation time but deliver maximum inclusivity for consumers.…

MLOps is emerging as the backbone of modern machine learning. Code and Theory’s Head of Machine Learning, Saul Kohn, PhD, explores how ML has evolved from solo experiments to orchestrated, cross-disciplinary systems built for scale. The teams that invest in orchestration today…

codeandtheory's tweet image. MLOps is emerging as the backbone of modern machine learning. Code and Theory’s Head of Machine Learning, Saul Kohn, PhD, explores how ML has evolved from solo experiments to orchestrated, cross-disciplinary systems built for scale. The teams that invest in orchestration today…

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It’s one of the most staggering CX stats of the year: 93% of executives say their customer experience is broken. And that’s not the only red flag. According to new research conducted by WSJ Intelligence and Code and Theory: 🔹 84% admit they don’t have a clear strategy to…

smcdade's tweet image. It’s one of the most staggering CX stats of the year: 93% of executives say their customer experience is broken.

And that’s not the only red flag. 

According to new research conducted by WSJ Intelligence and Code and Theory:
🔹 84% admit they don’t have a clear strategy to…

Google is reimagining Chrome with AI—sparking a new race for brands to keep customers. “It's the equivalent of another company planting a sales rep in your store, smiling and helpful as it redirects your customers to competitors,” says Code and Theory's Dan Gardner. Dive deeper…

codeandtheory's tweet image. Google is reimagining Chrome with AI—sparking a new race for brands to keep customers. “It's the equivalent of another company planting a sales rep in your store, smiling and helpful as it redirects your customers to competitors,” says Code and Theory's Dan Gardner. Dive deeper…

"Our current relationship with phones is broken," says Chief Creative Officer @CraigElimeliah. In his latest for @TheDrum, he explains what the iPhone 17 is missing and why a shift in design philosophy is needed to step into the next era of AI hardware. thedrum.com/open-mic/what-…

codeandtheory's tweet image. "Our current relationship with phones is broken," says Chief Creative Officer @CraigElimeliah. In his latest for @TheDrum, he explains what the iPhone 17 is missing and why a shift in design philosophy is needed to step into the next era of AI hardware. thedrum.com/open-mic/what-…

"By mid-2026, the divide between AI-fluent professionals and those still working the old way will be unmistakable," says Code and Theory Head of Design Transformation Matthieu Mingasson. He lays out a practical framework for using AI to eliminate low-value tasks, accelerate…

codeandtheory's tweet image. "By mid-2026, the divide between AI-fluent professionals and those still working the old way will be unmistakable," says Code and Theory Head of Design Transformation Matthieu Mingasson. He lays out a practical framework for using AI to eliminate low-value tasks, accelerate…

We are Vibesprinting into next week with @TheDrum Live! From September 24-25, teams from Code and Theory, @instrument and @wearekettle will take a client project from brief to campaign in just 48 hours, utilizing Lightricks by LTX Studio. Tune in to see Vibesprint final…

codeandtheory's tweet image. We are Vibesprinting into next week with @TheDrum  Live! 

From September 24-25, teams from Code and Theory, @instrument and @wearekettle will take a client project from brief to campaign in just 48 hours, utilizing Lightricks by LTX Studio. Tune in to see Vibesprint final…

The old content model is broken. Big budgets. Fixed assets. Diminishing returns. AI makes a new system possible— one investment, generating infinite creative variations. This changes more than content. It rewrites ROI. It reshapes how teams operate and redefines competitive…

codeandtheory's tweet image. The old content model is broken.

Big budgets. Fixed assets. Diminishing returns. AI makes a new system possible— one investment, generating infinite creative variations. This changes more than content. It rewrites ROI. It reshapes how teams operate and redefines competitive…

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