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Lazygit is remarkable software. In addition to very cleverly bringing elegant UX to ubiquitous Git, which naturally has awful UX, the polish shines (things like the terminal UX, the merge design, the "blow up" animation Check it: github.com/jesseduffield/… youtube.com/watch?v=CPLdlt…
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15 Lazygit Features In Under 15 Minutes
It's interesting that the people shouting "AI changes software dev" are those with perverse incentives WRT the AI bubble's success. I never see the hype from actual coding Eng. One exception was cursor. My 2c? Stop telling others how to do their job especially when you can't.
My observations of engineers reacting to AI coding: Q1 25: Horrible code, no thanks (0% code contriubtion) Q2 25: I have this one bug, take a look (1%) Q3 25: Save me some time, make these changes (5%) Q4 25: Write my PRD, I like what you did here, but write it this way (70%)…
This video about BFCM phases and personas is full of simple tactics. You know the stuff that everyone knows but no one remembers. Brands should internalize the different phases of BFCM and who to target in each phase. Great knowledge shared by @JoWall202 TL;DR Phase 1:…
Creative similarity metrics are a gift. No one wants to make similar ad creatives. Human psychology drives us to do this. Humans can be easily biased. Biased towards things they already know, or visuals they can recall, or by things they have made in the past. That's why you…
This is great 👇
We've built a new FREE tool to measure creative diversity. This will help with Andromeda related changes. Upload 10 static images and get a creative similarity report (see example - I annotated to explain) app.recharm.com/asset_similari…
I dug deep into Meta's Andromeda. Andromeda is stage 1. It is designed to retrieve ad creatives that should be "eligible" for the ad auction (which is stage 2). Stage 1 - Retrieval: Meta has a massive inventory of millions of ads. When you load your Facebook or Instagram feed,…
Supabase = good
Looked into this a bit. I don’t think “downtime” is a fair way to report on this. No existing databases are affected. Amazon is literally out of boxes in eu-west-2, so Supabase can’t provision NEW DBs in that one specific region
We're giving away 10 FREE Recharm AI accounts. So… why do creative teams keep making visually similar ads? (one of many reasons 👇) Because they pull clips from memory instead of searching their folders. It is painful to sift through hours of video to find just one shot. So…
Finally, Python 3.14 lets you disable GIL! It's a big deal because earlier, even if you wrote multi-threaded code, Python could only run one thread at a time, giving no performance benefit. But now, Python can run your multi-threaded code in parallel. And uv fully supports it!
Python multiprocessing is overused garbage. You spend all your time serializing and deserializing pickled stuff. You have a "watchdog process" that attempts to detect if processes go away in the wrong order (memfd solves this correctly but is underused).
Concurrency is not about using CPU cores though. If you are talking about parallelism then Python has been able to use processes for a long time. I know that's not as 'efficient' as shared memory parallelism, but then again you're using Python so there was already a tradeoff made
RIP GIL
So Python 3.14 finally came out for real yesterday. Finally removing the GIL (global interpreter lock), which allows for way faster multithreaded code without dealing with all the brain damage and overhead of multiprocessing or other hacky workarounds. And uv already fully…
If your brand is remotely giftable, Q4 isn’t just about launching new creatives. BFCM creatives for giftable products are primarily about - scaling what’s already working - layering in some urgency and seasonal hooks - testing a few hypothesis-backed net new ideas. And early Q4…
Today, we're launching a new website and positioning for Recharm. This repositioning and today's launch were a significant effort and required deep, first-principles thinking for positioning. Here's what is new: (1) New Plans - A forever-free plan. 🎉 - A self-serve plan at a…
Creative teams often ask me how Recharm is different from Air. Recharm is purpose-built for creative teams making video ads, and is very different from Air. 1. Shots not files: In Air, videos are files. In Recharm, you are browsing modular shots (like hooks, product shot) and…
The best ad creative teams spin up a production flywheel. In this video, @JoWall202 (ex-TubeScience, ex-HexClad creative leader) talks about a very critical component of the creative production system that is The Foundational Shoot. She answers questions like: - Why do you…
PRs are a meh way to review code: - No simple way to split up a PR into smaller chunks for easier review - No "change-list version + comments" notion - No recommended way / order to begin reading Surprised Github doesn't innovate here
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