Joseph Oliver | Creative Strategist
@josepholivercs
-Editor/Script Writer/Content Expert. 8000+ Ads. 1.5B+ Views. Paid and Organic Creative Strategist.
ASMR ads are another format you should be using... This product is built for comfort This ad conveys it A high-retention edit with loud trending music wouldn't make sense for this product ASMR is relaxing to watch, it's calming to listen to This ad tells a story without…
"Iphone ads are the best..." Yes Iphone ads do feel more native to social... but this brand is premium. Making your video quality and tone match your packaging is extremely underrated. The camera work alone tells a story of purposefully crafted ingredients packed into a modern…
"But organic won't work for my product..." Be creative. Scroll social media everyday, identify trends and study videos that pull millions of views. Think "How can My product be in this video without if feeling weird." A great examples is this ad. likely stole the concept of…
Iterate on your winning angles and actors... Fake podcasts are another great way to use the same UGC actors from winning ads and create something fresh. This format not only feels very native to social media, but allows you to create an ad you know is a winner. A podcast clip…
Not all winners are UGC... Given that over 50% of people watch social media with their phones muted, talking UGC isn't always the only option. You can leverage high quality visuals paired with minimalistic text to capture you customers attention. Even turning winning UGC…
"Organic is dead bro..." No, you just don't know how to use it Organic content and paid content don't have to be different. This ad is a great example of using a social media trend being used as the hook and the winn body from a paid ad being stitched onto the back. Creating…
Too many brands place focus on the "Hook". When in reality the "Interest Peak" is much more important. A Hook grabs their attention. An Interest Peak keeps them watching. This ad is a great example. Hook: "If you look pregnant after every meal. Your face is always puffy when…
I've generated over 500M views with AI My top 5 AI tools are... Descript- For analysing viral video Captions- For AI UGC Vmake- For background removal Snaptik- For downloading Broll ElevenLabs- Voiceovers These tools don't "Automate" the content process. However make the…
41M Views in the health niche this month. This wouldn't have been possible without AI. -AI Voice Overs -AI UGC This pair prints! AI has and will continue to change the content game. If you own A health brand and you are not leveraging AI... It's time to start.
When people paying “content distribution models” realise Ashton Hall’s generating BILLIONS of extra views from people clipping his content because it’s good and he doesn’t have to pay them.
I generated 32M organic views this month in the health niche. Your videos script and topic is 100x more important than the editing. Algorithms love watchtime. If your video's topic is to niche, no one will watch it. And your video's watchtime will awful. Editing won't make a…
I make all of my videos with AI… No you don’t. AI is a tool to use for certain elements of your video. AI won’t edit your video you you It won’t write your script It won’t “make you go viral” Human input is still required. AI only simplifies the content process.
How to master a CTA. First, don’t let your CTA take away from your videos. Even saying “click the link in my bio” takes 6 seconds. On a 30 second video that is 20% of the video, wasted for the viewer. Here’s what to do. 1: Use a manny chat funnel to engage your audience,…
"It takes me 10 minutes to make a years worth of content bro, just use AI"🤓 No. Just because you're using AI doesn't mean its quick. Yes, it is more effective that using a real human. But that doesn't mean it takes only a matter of minutes. The average creative I make uses…
"Every ad you make is a lottery ticket bro, just make as many ads as you can bro and one will rip"🤓 No. Would you want 100 lottery tickets in a raffle with 1B other tickets? Or 10 tickets in a raffle with 100 other tickets? Everyone right now is playing in the volume…
Steal like an artist... Is one of the most misunderstood pieces of advice. It doesn't mean to rip a video word for word. But it also doesn't mean you shouldn't take inspiration. Ashton Hall recently went Gigga viral on Instagram, generating close to 1 Billion views this…
Remember… No amount of video editing wont save a shit ad. The idea, script and marketing angle is what makes an as convert.
This marketing mistake is costing you sales! I see to often ads that say... "Good quality" "Fast shipping" "Built to last" These are all what I call "base line" promises. These things are a given in your customers mind. Don't make bold claims anyone can make. Focus on the…
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