Lucas Lee-Tyson
@lucasleetyson
Marketer, writer, investor, lifelong student.
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The best "high ticket offer" to sell in 2025 (and why nobody likes coaching) First, a question: If I could sell a magic pill for weight loss, would most people still want to struggle through learning new fad diets and workouts? No, and Ozempic is proof of that. Ozempic is on…
Very interesting seeing people celebrate Hormozi make $100m+ selling an info product and then trash the AppMafia guys for (essentially) doing the same thing. Good lesson that positioning / framing / messaging is the most powerful differentiator in this game, aka how people view…
Report: MIT Finds That 95% Of Companies Are Losing Money On AI On Monday, MIT researchers published a report that said, “95% of organizations are getting ZERO return from their investments in generative AI”. Specifically, the MIT report said: “Just 5% of integrated AI pilots…
The top 5 offers I've launched: Offer 1: $33m Offer 2: $6.1m Offer 3: $5.6m Offer 4: $5.4m Offer 5: $4.6m This is over a ~4 year time period. During that same time I also launched ~28 other offers that all made less than $1m. That's a "success rate" of only 15%. Meaning 85% of…
The slow, painful death of “courses” and “high ticket coaching” (and what’s replacing them). Before the printing press was invented, books were so difficult to create that buying a single book could literally cost you the same as buying a house today. Scribes had to copy every…
“The hook is everything! It’s the 80/20!!!!" …is one of the biggest pieces of BS in marketing. Guess what happens if you take the same basic idea and just say it 10 different ways? Your marketing results are not going to change. Because you're not actually changing anything.…
If you are not overcome with emotion on a weekly basis at the sheer size, scale and impact of your mission, you are playing too small
ChatGPT recently has started to sound like a middle manager: overusing buzzwords to try and sound smart but making very little sense. Claude and Gemini just give simple, direct, useful answers. Anyone else?
3 Lessons From My $50M Company Dying (And How I Could Have Avoided It) Mistake #1: My team wasn't as good as me Might sound egotistical but it’s true. If you’re in an “expertise” based business the entire reason you make money is because people are paying to learn from YOU.…
It is absolutely mind-boggling how many entrepreneurs are infatuated with the idea of “replace your sales team with AI” or “replace your marketing team with AI”. Isn’t this the stuff you’re supposed to ENJOY doing as an entrepreneur? Making money? I saw an article the other day…
My first info/coaching biz scaled to $50m with basically zero AI / ChatGPT help - it didn’t exist yet. And it’s insane to me how many business owners have now delegated their marketing to ChatGPT. It’s a terrible idea - but honestly, I don’t blame them, given how many…
A marketing angle that made the equivalent of $1 billion in the early 1920s (that you can model for yourself): In the TV show Mad Men, Don Draper is trying to help Lucky Strike cigarettes stand out when they can’t make health claims anymore. Every cigarette company basically…
This is actually a terrible ad — Unclear and confusing hook — Headline in image is trying too hard to be clever and has no clear benefit — Nowhere in the ad does it actually tell you WHAT THE PRODUCT ACTUALLY DOES (remotely record HQ podcasts) Trying to be cute or clever…
Need to break your phone addiction? Settings > Accessibility > Display > Color Filters > Grayscale Makes you realize how social media platforms get you addicted. Can assign to your action button / slide down menu if you need to toggle it off sometimes.
The most successful people I’ve met are usually experts at finding “10 birds, 1 stone” solutions. Exponential progress is not made by taking 1 step at a time. It's made by finding the solution that propels you 10 steps forward all at once. It's often better to wait and do…
Good angle
Super cool take on a sale email... Make it look like a transactional email saying you have $$ credited to your account.
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