Michael Dolejš
@michaeldolejs
Graphic Designer from Prague | Digital, Identity & Communication | [email protected] | Partner at http://najbrt.cz
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Thanks for posting @ArminVit!
Today on Brand New (Reviewed): New Logo and Identity for @footshopeu by Studio Najbrt underconsideration.com/brandnew/archi…
That extra space is totally a dark pattern to make you think it's a fake email and ignore it (this is a 100% real email)
Studio Najbrt creates a flexible system for Avenga’s global tech merger.
Lots achieved. Lots learnt. Coming back stronger next year
to commemorate alan dye moving from apple to meta, here's one of his best quotes
Yo dawg, I heard you like rounded corners
Prague-based Studio Najbrt created a flexible design system for Avenga’s global tech merger, uniting two major companies under a single brand.
9/ We didn't do a big announcement. Just shipped gradually: → Pinterest first (testing) → Logo interactions → Category naming → Motion design (year later) Self-funded = self-paced The brand evolves as we do.
8/ We built a placeholder system using TV test pattern metaphor. Signal bars = "content will appear here" Acid green + abstract stripes = instantly recognizable While competitors went minimal, we went distinctive.
7/ We customized Inter font (thanks @rsms) to give vowels a pixelated treatment. Problem: SEO doesn't like "Compuuuter" Solution: Stylistic sets → HTML: "computer" → Display: "Compuuuter" Search engines happy. Brand distinctive.
6/ The breakthrough: "What if you made the UUU the system?" Instead of hiding the triple letters, apply them everywhere. Mockuuups → T-shiiirt → Compuuuter Our reaction: "Maybe too much triples?" 😅 But it made sense.
1/ In 2014, we needed a domain for a side project. mockups.com was taken. So we added letters. Mockuuups. Three U's. For years, those three U's felt like a mistake we were stuck with. Here's how we turned a liability into our biggest asset 🧵
Studio Najbrt creates a flexible system for Avenga’s global tech merger. Read the case study below ↓
Inspired by our past, confident about our future, and clear about our identity 👊 From January 2026, we will become Atlassian Williams F1 Team and unveil an all-new logo to go with it. Full details: bit.ly/4pabrnZ
We just acquired @weavy_ai, soon to be known as Figma Weave. With Weavy, you’ll get more models, more tools, more ways to create within the canvas. More to come
my way of telling you should get serious with product designing
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