Okan | Ecom Email Marketing
@scalingmail
Helping Ecom Brands Scale Profitably With Email Marketing →https://linktr.ee/okanhanli
Welcome email for an outdoor and safety gear brand for dogs
Give the discount code right in the pop-up. Why make people leave your site, wait for the welcome email, grab the code, and come back to buy? You’ll lose many with that friction. Make it easy: show the code in the pop-up so the first purchase is seamless.
Email marketing isn’t about flashy design or the most advanced flows. It’s about understanding your customer, guiding them with helpful content, and showing them that your brand is the solution to their problems.
If you have low open rates, the solution isn’t giving out a discount. You’re not only cutting your margins, you’re training your customers to only buy when there’s a discount. A better approach is to: -send only to an engaged segment -share helpful, valuable content
Easiest rules to follow when crafting an email: -Focus on one topic and one clear takeaway -Spend 80% of your time on the hero section, big headline, big CTA -Make your copy easy to read
Your campaigns should be mostly non-discount campaigns. Because if you train your audience to only buy with a discount, you lose margin. When you send value-driven content instead, you build trust, authority, and a loyal audience that buys without needing constant promotions.
Many brands ignore their browse-abandon flow, even though it can drive big revenue. When someone views a product, they’re comparing you to others. Use that moment: -Show why your product wins -Share what your brand stands for -Answer key questions -Show that others love it
Pop-Up Optimization: -Clearer, more compelling offer -Less copy -Ask what they’re looking for -Show the discount code inside the pop-up -7–12 second time delay
Cart /Checkout Abandon Flow Mistakes to Avoid: -sending the first email hours later -not splitting between buyers and non-buyers -only having 3 emails in the flow -not showing the abandoned product -not including social proof -not sending a plain-text email from the founder
Segmentation + good content keep you out of spam. You’re sending the right content to people who engage with your emails. ESPs see your emails are relevant, which keeps you out of spam. But finding what content your customers engage with takes time and testing.
Only sending one welcome email and then going quiet kills revenue. Send more emails that introduce your brand, share your mission, show social proof, and remind them of their code. This builds trust and gets more people to their first purchase.
Ask your customers what they’re looking for or what their main pain points are in your pop-up. -Shoes or shirts? -Shopping for themselves or a gift? -Want to lose weight or gain muscle? This way, you can customize your welcome flow and increase revenue.
Your post-purchase flow decides whether your customer will have the best experience with your product. It shows them how to get the most out of it, how to use it right, and what to avoid. It also shows them you care, and helps bring them back.
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