Sword and the Script ✒️🗡
@SwordandScript
Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong
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B2B is marketing for measurement rather than persuasion swordandthescript.com/2025/07/market…
How PR and marketing pros are monitoring AI visibility for clients and brands swordandthescript.com/2025/11/monito… Citations: @Brand_911 @wdiantonio @crispxagency @tonycrisp @forefront @ScottKasun @sincerelysusye @julepjordanne @TenGoldenRules and more.
"Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb." Maybe try focusing on *reporting* instead of letting people buy blog posts and cluttering up the web?
Oops. Client must have missed the point of "SEO Headline."
The next #PRmeasurement conundrum: How do you #measure #AIvisibility? ~ @frank_strong | ow.ly/e8B150Xu632 @swordandscript "53% of PR pros surveyed believe AI will have a major impact on PR measurement over the next two years; another 40% say it will have a minor impact"
How are you measuring brand mentions in AI or LLMs? We can see the impact in one-off examples/screenshots, but I haven’t seen anything that can do this at scale. Is there a reliable way to measure this yet? swordandthescript.com/2025/11/pr-mea…
Whoa! Adobe will acquire Semrush for $1.9 billion
The next PR measurement conundrum: How do you measure AI visibility? swordandthescript.com/2025/11/pr-mea…
How real-time data powers seamless B2B digital experiences | Contentstack contentstack.com/blog/cdp/how-r…
Forrester: Four Gen AI Mistakes B2B CMOs Make and How to Overcome Them - Chief Marketer chiefmarketer.com/forrester-four…
Buyers are doing significantly more research before they engage with a brand, yet traditional search is no longer the default route to discovery. thedrum.com/opinion/captur…
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