SwordandScript's profile picture. Veteran-owned PR, marketing and social media consultancy serving B2B tech.  Led by @Frank_Strong

Sword and the Script ✒️🗡

@SwordandScript

Veteran-owned PR, marketing and social media consultancy serving B2B tech. Led by @Frank_Strong

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B2B is marketing for measurement rather than persuasion swordandthescript.com/2025/07/market…

SwordandScript's tweet image. B2B is marketing for measurement rather than persuasion swordandthescript.com/2025/07/market…

AI-generated responses make visibility "ghostly" and harder to tie to outcomes like sales or reputation. swordandthescript.com/2025/11/pr-mea…

SwordandScript's tweet image. AI-generated responses make visibility "ghostly" and harder to tie to outcomes like sales or reputation. swordandthescript.com/2025/11/pr-mea…

Sword and the Script ✒️🗡 已轉發

For a post: looking for surveys and studies showing where marking plans to spend money in 2026. Especially B2B. Reply with a link if you’ve got one (or seen one) you’d like me to consider!


Sword and the Script ✒️🗡 已轉發

.@frank_strong: How #PR and #marketing pros are monitoring #AI visibility for clients and brands | ow.ly/gKul50Xy6Gb @SwordandScript "PR is just starting to think about what AI means ... Measuring it is hard. There are no frameworks. Standardized metrics do not exist."

VoxOptima's tweet image. .@frank_strong: How #PR and #marketing pros are monitoring #AI visibility for clients and brands |  ow.ly/gKul50Xy6Gb @SwordandScript

"PR is just starting to think about what AI means ... Measuring it is hard. There are no frameworks. Standardized metrics do not exist."

AI visibility measurement lacks unified metrics, frameworks, or dominant tools, leading to ad-hoc methods amid hype and data access challenges. swordandthescript.com/2025/11/monito…

SwordandScript's tweet image. AI visibility measurement lacks unified metrics, frameworks, or dominant tools, leading to ad-hoc methods amid hype and data access challenges. swordandthescript.com/2025/11/monito…

Sword and the Script ✒️🗡 已轉發

How PR and marketing pros are monitoring AI visibility for clients and brands swordandthescript.com/2025/11/monito… Citations: @Brand_911 @wdiantonio @crispxagency @tonycrisp @forefront @ScottKasun @sincerelysusye @julepjordanne @TenGoldenRules and more.

Frank_Strong's tweet image. How PR and marketing pros are monitoring AI visibility for clients and brands
swordandthescript.com/2025/11/monito…

Citations: @Brand_911 @wdiantonio @crispxagency @tonycrisp @forefront @ScottKasun @sincerelysusye @julepjordanne @TenGoldenRules and more.

The CMO-CFO relationship: Here’s what the numbers say marketingdive.com/news/the-cmo-c…

SwordandScript's tweet image. The CMO-CFO relationship: Here’s what the numbers say marketingdive.com/news/the-cmo-c…

"Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb." Maybe try focusing on *reporting* instead of letting people buy blog posts and cluttering up the web?

SwordandScript's tweet image. "Visits to Forbes.com were down 59% year on year and 4% month on month in October to 75.4 million visits, according to Similarweb."

Maybe try focusing on *reporting* instead of letting people buy blog posts and cluttering up the web?

Oops. Client must have missed the point of "SEO Headline."

SwordandScript's tweet image. Oops. Client must have missed the point of "SEO Headline."

Sword and the Script ✒️🗡 已轉發

The next #PRmeasurement conundrum: How do you #measure #AIvisibility? ~ @frank_strong | ow.ly/e8B150Xu632 @swordandscript "53% of PR pros surveyed believe AI will have a major impact on PR measurement over the next two years; another 40% say it will have a minor impact"

VoxOptima's tweet image. The next #PRmeasurement conundrum: How do you #measure #AIvisibility? ~ @frank_strong | ow.ly/e8B150Xu632 @swordandscript

"53% of PR pros surveyed believe AI will have a major impact on PR measurement over the next two years; another 40% say it will have a minor impact"

How are you measuring brand mentions in AI or LLMs? We can see the impact in one-off examples/screenshots, but I haven’t seen anything that can do this at scale. Is there a reliable way to measure this yet? swordandthescript.com/2025/11/pr-mea…

SwordandScript's tweet image. How are you measuring brand mentions in AI or LLMs?

We can see the impact in one-off examples/screenshots, but I haven’t seen anything that can do this at scale. Is there a reliable way to measure this yet? 

swordandthescript.com/2025/11/pr-mea…

Sword and the Script ✒️🗡 已轉發

Whoa! Adobe will acquire Semrush for $1.9 billion

Frank_Strong's tweet image. Whoa! Adobe will acquire Semrush for $1.9 billion

Most ChatGPT links get 0% CTR – even highly visible ones searchengineland.com/chatgpt-links-…

SwordandScript's tweet image. Most ChatGPT links get 0% CTR – even highly visible ones searchengineland.com/chatgpt-links-…

Sword and the Script ✒️🗡 已轉發

The next PR measurement conundrum: How do you measure AI visibility? swordandthescript.com/2025/11/pr-mea…

Frank_Strong's tweet image. The next PR measurement conundrum: How do you measure AI visibility? swordandthescript.com/2025/11/pr-mea…

How real-time data powers seamless B2B digital experiences | Contentstack contentstack.com/blog/cdp/how-r…

SwordandScript's tweet image. How real-time data powers seamless B2B digital experiences | Contentstack contentstack.com/blog/cdp/how-r…

This 1 Tactic Can Help You Win Over Skeptical Consumers inc.com/john-hall/this…

SwordandScript's tweet image. This 1 Tactic Can Help You Win Over Skeptical Consumers inc.com/john-hall/this…

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