#techlabsavesmoney search results

If it looks like a cookie, and acts like a cookie, chances are it’ll crumble like one too. Learn from #IABTechLab’s Hillary Slattery about how to work with your sell side partners to define the audiences you want with an SDA overview! #TechLabSavesMoney

Learn how to nail programmatic targeting multicultural audiences with @DigoHispanic’s Hernán Zungri! #TechLabSavesMoney

Loss of signal can make identity challenging. That doesn't mean ads aren't relevant. Join this session with @GumGum’s Travis O'Neil tol learn about contextual targeting and first party audiences! #TechLabSavesMoney

Break time! Stretch your legs and be back at 4:05pm for demystifying Privacy Sandbox with a demo from @OpenX’s Gil Sommer! #TechLabSavesMoney

What is MFA? One of those ugly websites that has a higher condensed ratio of ads to content. And it’s an enforcement problem. We can only put so many technical signals out there. It’s up to quality control from there. #TechLabSavesMoney

MFA isn’t a signal problem, it’s an enforcement problem. Learn how to leverage existing signals that will go a very long way towards avoiding MFA inventory from @IndexExchange’s Robert Lawrence! #TechLabSavesMoney

Two Maguires (no relation) speaking with our own Hillary Slattery on how optimizing the supply chain is good for the planet. Did you know serving a million ads can produce as much CO2 as a round trip flight from Boston to London? #TechLabSavesMoney

Clean Supply Chains, Clean Planet! Avoiding bids with more than 2-hops is great, removing duplicate bids caused by header bidding is even better! Come learn from Sincera’s Marissa Maguire and @sharethrough’s Frank Maguire #TechLabSavesMoney

Ryan is giving a fun pres with fun little game called “Is this Instream?” @weareraptive #TechLabSavesMoney

Lunch time! Grab some food and meet us back at 2:35pm for @weareraptive’s Ryan Maynard who will explain how video is signaled across screens and how to leverage those signals! #TechLabSavesMoney

Stop making your AdOps teams cry at the start of every reconciliation cycle. Don’t miss session with @xrextremereach’s Dan Brackett, @Adidentify’s Nada Bradbury, and @NBCUniversal’s Frank Rizzo! #TechLabSavesMoney

Join @Microsoft’s Alexa Boncimino for ‘Cattax` and `Cat`tribute and How to Use Them in CTV! #TechLabSavesMoney

Zombie impressions? Oh my! #TechLabSavesMoney using @IABTechLab’s Open Measurement to help count ads…or not count if we know the TV was off. #OMSDK

Break time! Refuel and be back at 12:15pm for @OracleDataCloud’s Rachel Creel-McGuire and Chris Troein to learn how to stop spending your expensive CTV budget on Zombie Impressions #TechLabSavesMoney

Says retail media networks: We ain’t afraid of no (cookie) ghost! #TechLabSavesMoney

Effectively using clean rooms is the key to Retail Media success. Join @kevelapi’s Shamim Samadi to discuss why retail media networks aren’t scared of cookie deprecation! #TechLabSavesMoney

So many IDs, so little time! Enjoying this panel: This Ain’t Your Grandma’s Cookie. #TechLabSavesMoney

How do you navigate compliance for all the regional laws where your ads are sent? @Dstillery shares details about the complexity of privacy compliance in advertising and the technical signals @IABTechLab supports in its privacy solutions standardization. #TechLabSavesMoney

This ain’t your grandma’s cookie. Understand different types of emerging IDs, how they're created, and what they're good for with @ID5_io’s Caitlin Borgman, @LiveRamp’s Travis Clinger, and @Lotame’s Eli Heath! #TechLabSavesMoney

Work time! Hanging out in NYC today with @IABTechLab for our Brand & Agency event. #techlabsavesmoney

Learn how to nail programmatic targeting multicultural audiences with @DigoHispanic’s Hernán Zungri! #TechLabSavesMoney

Got Upfront FoMo? Join IAB Tech Labs First Ever Brand & Agency Event on May 14 in NYC! This event will be tailored to agency investment and media buying teams and is FREE for Brands & Agencies to attend! Register Now: bit.ly/3POCaag #TechLabBrandAgency #TechLabSavesMoney

Tech Lab CEO @anthonykatsur kicks off our first ever Brand & Agency event NOW! #TechLabSavesMoney

Ryan is giving a fun pres with fun little game called “Is this Instream?” @weareraptive #TechLabSavesMoney

Stop making your AdOps teams cry at the start of every reconciliation cycle. Come to #IABTechLab’s Brand & Agency event to discuss Creative ID, Material Instructions, and Workflows on May 14 in NYC. Register Now: bit.ly/3WfC9jD #TechLabBrandAgency #TechLabSavesMoney

`Cattax` and `Cat`tribute and How to Use Them in CTV with @Microsoft’s Alexa Boncimino at #IABTechLab’s Brand & Agency event in NYC on May 14! bit.ly/3UJR706 #TechLabBrandAgency #TechLabSavesMoney

Join @Microsoft’s Alexa Boncimino for ‘Cattax` and `Cat`tribute and How to Use Them in CTV! #TechLabSavesMoney

MFA isn’t a signal problem, it’s an enforcement problem. Learn how to leverage existing signals that will go a very long way towards avoiding MFA inventory from @IndexExchange’s Robert Lawrence! #TechLabSavesMoney

Privacy Sandbox changes everything. Don't believe us? Come see this demo on May 14 at #IABTechLab’s Brand & Agency Event in NYC! Register Now: bit.ly/3vWszaI #TechLabBrandAgency #TechLabSavesMoney

Signaling consent has never been more important. See how the Global Privacy Platform (GPP) works and what it does from @Dstillery’s Brian May! #TechLabSavesMoney

Are you a Brand or Agency? Want to attend #IABTechLab’s FREE Brand and Agency event on May 14 in NYC designed to educate agency investment and media buying teams! Register Now: bit.ly/3vMmzkP #TechLabBrandAgency #TechLabSavesMoney

Break time! Stretch your legs and be back at 4:05pm for demystifying Privacy Sandbox with a demo from @OpenX’s Gil Sommer! #TechLabSavesMoney

Loss of signal can make identity challenging. That doesn't mean ads aren't relevant. Join this session with @GumGum’s Travis O'Neil tol learn about contextual targeting and first party audiences! #TechLabSavesMoney

Break time! Refuel and be back at 12:15pm for @OracleDataCloud’s Rachel Creel-McGuire and Chris Troein to learn how to stop spending your expensive CTV budget on Zombie Impressions #TechLabSavesMoney

Lunch time! Grab some food and meet us back at 2:35pm for @weareraptive’s Ryan Maynard who will explain how video is signaled across screens and how to leverage those signals! #TechLabSavesMoney

Effectively using clean rooms is the key to Retail Media success. Join @kevelapi’s Shamim Samadi to discuss why retail media networks aren’t scared of cookie deprecation! #TechLabSavesMoney

Clean Supply Chains, Clean Planet! Avoiding bids with more than 2-hops is great, removing duplicate bids caused by header bidding is even better! Come learn from Sincera’s Marissa Maguire and @sharethrough’s Frank Maguire #TechLabSavesMoney

This ain’t your grandma’s cookie. Understand different types of emerging IDs, how they're created, and what they're good for with @ID5_io’s Caitlin Borgman, @LiveRamp’s Travis Clinger, and @Lotame’s Eli Heath! #TechLabSavesMoney