AdTag_Macros's profile picture. Advertising As A Service(Aaas) Company # Monetization #App # AdSense #GAM360 #Mediation #HeaderBidding  #AdOps #adx

AdTag Macros

@AdTag_Macros

Advertising As A Service(Aaas) Company # Monetization #App # AdSense #GAM360 #Mediation #HeaderBidding #AdOps #adx

#4 I found amusing when TTD ceo refer DV360 as lesser known buy side . over-all I think Google needs to be more inclusive and supportive to other competitors to create good ecosystem else it will keep on facing such issues in coming future.


#3 Googles whole attitude towards ads is We owned the both ends and we dictate how it should work. I mean giving 68% cut to publisher since a more than decade where others are giving 80% Where is balanced and what is your market research team doing.


#2 Google's monopoly in adtech is hazardous but you can't others to not follow the same pattern. Yes google indeed downplay other adtech such as #prebid and self promote OB to show that they are not part of herd.but sometime it's better to be part of herd in order to survive.


#1 Just read the piece written by #TTD ceo, I found it somewhat self promotional article by showing other that how big is google but at the same time how strong they are...His main focus is towards DOJ case against Google.


For those who are still confused and think that getting #GAM360 means you will become #google #MCM partner..Well you can't be wrong enough.


#adx was diluted word already ..We had a another keyword which was specific to google ad manager and it was part of day-to-day..#gpt now even that word have another meaning #ChatGPT


In app bidding solutions such as #Ironsource or #Applovin are pretty much in demand..With all custom solutions these products provide looks promising but can they deliver that much value in non tier 1 countries.


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