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Our open-access article exploring the tensions in market encounters and the co-creation of supply and demand in the adtech space is hot off the press with @JCultEcon tandfonline.com/doi/full/10.10…
tandfonline.com
Intermediaries, mediators and digital advertising’s tensions
We argue that Latour’s distinction between ‘intermediaries’ and ‘mediators’ captures important facets of tensions in market encounters and in the co-creation of ‘supply’ and ‘demand’ within digital...
Almost new! Intermediaries, mediators and digital advertising’s tensions @AdTechProject @addiemcgowan Donald Mackenzie and Koray Caliskan tandfonline.com/doi/full/10.10…
tandfonline.com
Intermediaries, mediators and digital advertising’s tensions
We argue that Latour’s distinction between ‘intermediaries’ and ‘mediators’ captures important facets of tensions in market encounters and in the co-creation of ‘supply’ and ‘demand’ within digital...
‘The machine is, of course, amoral. It optimises for whatever “conversions” it is told to pursue: installs of Angry Birds; sales of saris made by village women; voters signing up for a Donald Trump rally.’ Donald MacKenzie on digital advertising: lrb.co.uk/the-paper/v46/…
lrb.co.uk
Donald MacKenzie · Hey Big Spender: What Your Smartphone Knows About You
Tensions haunt our attitudes to the digital economy. We want privacy, but we also want free information and...
Donald MacKenzie discusses our project's work in his da Vinci Medal Address, thanking @SocHistTech for this honour. Check out his talk which has just been published in the Journal Technology and Culture: muse.jhu.edu/article/933102
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