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Our open-access article exploring the tensions in market encounters and the co-creation of supply and demand in the adtech space is hot off the press with @JCultEcon tandfonline.com/doi/full/10.10…
Almost new! Intermediaries, mediators and digital advertising’s tensions @AdTechProject @addiemcgowan Donald Mackenzie and Koray Caliskan tandfonline.com/doi/full/10.10…
‘The machine is, of course, amoral. It optimises for whatever “conversions” it is told to pursue: installs of Angry Birds; sales of saris made by village women; voters signing up for a Donald Trump rally.’ Donald MacKenzie on digital advertising: lrb.co.uk/the-paper/v46/…
Donald MacKenzie discusses our project's work in his da Vinci Medal Address, thanking @SocHistTech for this honour. Check out his talk which has just been published in the Journal Technology and Culture: muse.jhu.edu/article/933102
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