alexandroff_h's profile picture. The Web3 design partner your competitors wish they hired
Portfolio of $6B+ TVL products
clients @MarinadeFinance, @kamino, @HubbleProtocol, @AskVenice

Harry ✹ Web3 Design 🇺🇦

@alexandroff_h

The Web3 design partner your competitors wish they hired Portfolio of $6B+ TVL products clients @MarinadeFinance, @kamino, @HubbleProtocol, @AskVenice

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How do you turn a complex, developer-built interface into a sleek product managing 11M SOL ($2.5B+)? After 3 years leading design for @MarinadeFinance, I'm sharing the playbook. From chaotic UI to a scalable design system. A thread 🧵👇


Web3 designers are so obsessed with looking "futuristic" that they forgot people still need to use their apps. Every other crypto interface: → Gradients on gradients → Glowing effects everywhere → 8px font size (because cyberpunk) → 16px tap hitbox on mobile → Color…

alexandroff_h's tweet image. Web3 designers are so obsessed with looking "futuristic" that they forgot people still need to use their apps.

Every other crypto interface:

→ Gradients on gradients

→ Glowing effects everywhere

→ 8px font size (because cyberpunk)

→ 16px tap hitbox on mobile

→ Color…

Late night building a Web3 design course with my business partner. Launching for Ukrainian audience first. If it works — going global. Teaching what I learned building for Marinade, Kamino, and other protocols. Teaching what he learned building dozens of sites and marketing…

alexandroff_h's tweet image. Late night building a Web3 design course with my business partner.

Launching for Ukrainian audience first. If it works — going global.

Teaching what I learned building for Marinade, Kamino, and other protocols.

Teaching what he learned building dozens of sites and marketing…

Cursor's tooltip just taught me a masterclass in upselling. Most products hide premium features behind a paywall. Cursor shows you the feature, explains why it matters, and gives you a direct CTA — all in a tooltip. No friction. No mystery. Just value upfront. They're so…

alexandroff_h's tweet image. Cursor's tooltip just taught me a masterclass in upselling.

Most products hide premium features behind a paywall.

Cursor shows you the feature, explains why it matters, and gives you a direct CTA — all in a tooltip.

No friction. No mystery. Just value upfront.

They're so…

I didn't spend a penny on design education. YouTube tutorials. Copying work I admired. Grinding in Photoshop, which wasn't even made for interface design. One page per file. 200MB each. Heavy as hell. Then I landed my first agency job. My art director taught me more in…

Got a few DMs recently from people who are just starting out in their design journey. Most of them asking the same sort of questions: “How can I learn design quickly?” “How do I get better, fast?” The truth? Patience. Accept that you don’t know everything yet — that’s fine.…



Bro can’t wrap his head around crypto actually working 👀 They couldn’t process that you can: • Set up an account in seconds vs weeks of bank bureaucracy • Wire funds instantly instead of waiting on Western Union like it’s 2005 • Flip $192M without KYC paperwork hell This…

alexandroff_h's tweet image. Bro can’t wrap his head around crypto actually working 👀

They couldn’t process that you can:
• Set up an account in seconds vs weeks of bank bureaucracy

• Wire funds instantly instead of waiting on Western Union like it’s 2005

• Flip $192M without KYC paperwork hell

This…

.@Devanflaherty deserves 1000 times more followers than he has now for this masterpiece! I’m your personal fan since today mate 🔥

who's responsible for creating this banger? 🤯



Just reviewed @CoinNerds — a crypto swap platform that somehow makes swapping harder than it needs to be. The issues: ⚠️ Hero CTA doesn't work (instant bounce) ⚠️ Forces lengthy KYC before first swap (CEX vibes) ⚠️ Swap button does nothing when clicked ⚠️ Shows USD in…


Eh, that’s always sad to shut down what you’ve been living with for a long time… There’s a great team looking for new place to create. Should be a nobrainer for anyone who’s building an AI app A good designer is also here is anything 😉

major life update: we are shutting down @useplumb after several years of hustling on agentic workflow automation, we have decided to hang it up what we got right: ✅ Agentic Workflows > Agents - determinism and the ability to debug still matter guys (even Open AI gets this…



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