alexandroff_h's profile picture. The Web3 design partner your competitors wish they hired
Portfolio of $6B+ TVL products
clients @MarinadeFinance, @kamino, @HubbleProtocol, @AskVenice

Harry โœน Web3 Design ๐Ÿ‡บ๐Ÿ‡ฆ

@alexandroff_h

The Web3 design partner your competitors wish they hired Portfolio of $6B+ TVL products clients @MarinadeFinance, @kamino, @HubbleProtocol, @AskVenice

๋‚ด๊ฐ€ ์ข‹์•„ํ•  ๋งŒํ•œ ์ฝ˜ํ…์ธ 
๊ณ ์ •๋œ ํŠธ์œ—

How do you turn a complex, developer-built interface into a sleek product managing 11M SOL ($2.5B+)? After 3 years leading design for @MarinadeFinance, I'm sharing the playbook. From chaotic UI to a scalable design system. A thread ๐Ÿงต๐Ÿ‘‡


The real measure of product success isn't revenue or MAU. It's when your product becomes the automatic answer to a specific need. When I need to swap tokens โ†’ Jupiter When I stake SOL โ†’ Marinade When I check charts โ†’ TradingView No hesitation. No comparison shopping. Justโ€ฆ

alexandroff_h's tweet image. The real measure of product success isn't revenue or MAU.

It's when your product becomes the automatic answer to a specific need.

When I need to swap tokens โ†’ Jupiter

When I stake SOL โ†’ Marinade

When I check charts โ†’ TradingView

No hesitation. No comparison shopping. Justโ€ฆ

One more happy client One more great product feature shipped One more great testimonial More to come ๐Ÿš€

alexandroff_h's tweet image. One more happy client
One more great product feature shipped
One more great testimonial

More to come ๐Ÿš€

Just generated an illustration, but already feel like itโ€™ll be a banger ๐Ÿ‘€

alexandroff_h's tweet image. Just generated an illustration, but already feel like itโ€™ll be a banger ๐Ÿ‘€

๐——๐—ฒ๐˜€๐—ถ๐—ด๐—ป๐—ฒ๐—ฟ๐˜€ ๐—ฎ๐—ฟ๐—ฒ ๐—ฎ๐—ฏ๐—ผ๐˜‚๐˜ ๐˜๐—ผ ๐—ผ๐—ฝ๐˜๐—ถ๐—บ๐—ถ๐˜‡๐—ฒ ๐—ณ๐—ผ๐—ฟ ๐—”๐—œ, ๐—ป๐—ผ๐˜ ๐—ต๐˜‚๐—บ๐—ฎ๐—ป๐˜€. The ChatGPT + Shopify integration proved it. Your interface won't be seen by users. It'll be parsed by AI agents who decide *for* them. The game is shifting: โ†’ From "make itโ€ฆ


Easy - The designer - His mobile interface design - His app design - His landing page design

alexandroff_h's tweet image. Easy

- The designer
- His mobile interface design
- His app design
- His landing page design
alexandroff_h's tweet image. Easy

- The designer
- His mobile interface design
- His app design
- His landing page design
alexandroff_h's tweet image. Easy

- The designer
- His mobile interface design
- His app design
- His landing page design
alexandroff_h's tweet image. Easy

- The designer
- His mobile interface design
- His app design
- His landing page design

. The designer . His app design . His web design . His laptop. Quote yours if you want to ๐Ÿคช

AfolabiDewale's tweet image. . The designer
. His app design 
. His web design 
. His laptop.

Quote yours if you want to ๐Ÿคช
AfolabiDewale's tweet image. . The designer
. His app design 
. His web design 
. His laptop.

Quote yours if you want to ๐Ÿคช
AfolabiDewale's tweet image. . The designer
. His app design 
. His web design 
. His laptop.

Quote yours if you want to ๐Ÿคช
AfolabiDewale's tweet image. . The designer
. His app design 
. His web design 
. His laptop.

Quote yours if you want to ๐Ÿคช


If you ever want to get a few new followers, just write that you were scammed for $XXX amount Thank me later


Late night Fortnite with the client :D

alexandroff_h's tweet image. Late night Fortnite with the client :D

I need to comment this guy more frequently ๐Ÿ˜„ Thanks @uialexk โค๏ธ


Somebody just got a seat @ooblestudio ๐Ÿ‘€ Who can it be? ๐Ÿ‘€


Great ending of the week with Hyperdash ๐Ÿซถ

alexandroff_h's tweet image. Great ending of the week with Hyperdash ๐Ÿซถ

Founder: "Should I hire a designer for my MVP?" Me: "No. Use shadcn/ui and ship." Founder: "Really?" Me: "Really. Your job is to validate the idea, not win design awards." *6 months later* Same founder: "We have 5k users but everyone says we look like [competitor]" This isโ€ฆ


True. I met my wife when we both were at school. She didn't care, I didn't care either. That's the recipe of healthy relationships basically. She helps me, I help her, we're both working for each other :D

men, is this true?

FreckledLiberty's tweet image. men, is this true?


Web3 designers are so obsessed with looking "futuristic" that they forgot people still need to use their apps. Every other crypto interface: โ†’ Gradients on gradients โ†’ Glowing effects everywhere โ†’ 8px font size (because cyberpunk) โ†’ 16px tap hitbox on mobile โ†’ Colorโ€ฆ

alexandroff_h's tweet image. Web3 designers are so obsessed with looking "futuristic" that they forgot people still need to use their apps.

Every other crypto interface:

โ†’ Gradients on gradients

โ†’ Glowing effects everywhere

โ†’ 8px font size (because cyberpunk)

โ†’ 16px tap hitbox on mobile

โ†’ Colorโ€ฆ

Late night building a Web3 design course with my business partner. Launching for Ukrainian audience first. If it works โ€” going global. Teaching what I learned building for Marinade, Kamino, and other protocols. Teaching what he learned building dozens of sites and marketingโ€ฆ

alexandroff_h's tweet image. Late night building a Web3 design course with my business partner.

Launching for Ukrainian audience first. If it works โ€” going global.

Teaching what I learned building for Marinade, Kamino, and other protocols.

Teaching what he learned building dozens of sites and marketingโ€ฆ

Cursor's tooltip just taught me a masterclass in upselling. Most products hide premium features behind a paywall. Cursor shows you the feature, explains why it matters, and gives you a direct CTA โ€” all in a tooltip. No friction. No mystery. Just value upfront. They're soโ€ฆ

alexandroff_h's tweet image. Cursor's tooltip just taught me a masterclass in upselling.

Most products hide premium features behind a paywall.

Cursor shows you the feature, explains why it matters, and gives you a direct CTA โ€” all in a tooltip.

No friction. No mystery. Just value upfront.

They're soโ€ฆ

I didn't spend a penny on design education. YouTube tutorials. Copying work I admired. Grinding in Photoshop, which wasn't even made for interface design. One page per file. 200MB each. Heavy as hell. Then I landed my first agency job. My art director taught me more inโ€ฆ

Got a few DMs recently from people who are just starting out in their design journey. Most of them asking the same sort of questions: โ€œHow can I learn design quickly?โ€ โ€œHow do I get better, fast?โ€ The truth? Patience. Accept that you donโ€™t know everything yet โ€” thatโ€™s fine.โ€ฆ



United States ํŠธ๋ Œ๋“œ

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