Harry ✹ Web3 Design 🇺🇦
@alexandroff_h
The Web3 design partner your competitors wish they hired Portfolio of $6B+ TVL products clients @MarinadeFinance, @kamino, @HubbleProtocol, @AskVenice
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How do you turn a complex, developer-built interface into a sleek product managing 11M SOL ($2.5B+)? After 3 years leading design for @MarinadeFinance, I'm sharing the playbook. From chaotic UI to a scalable design system. A thread 🧵👇
Wallet tracking app — homepage exploration ✨ Wanna more of these little details?
Tokenized real estate RWA — one more exploration ✨ x.com/alexandroff_h/…
Tokenized real estate RWA — homepage hero exploration ✨ That's what I charge $2,500 for a design sprint :D
Tore down @TheTNetwork UX. The good: Metrics on homepage, clear primary CTA The friction: Landing page throws unconnected info chunks. Bridge timing disclaimer that nobody reads. Result: Confused users, flooded support tickets. Here's what needs fixing 👇
Great case study Great process Great result 🔥
💥New work for @Superhuman (@Grammarly & @coda_hq)💥 It’s a cursor, it’s a cape, it’s an incredibly complex identity system! So your company acquires another company and now you're changing your name to the smaller company. Let's dig in. Full case study smith-diction.medium.com/branding-super…
I'm wrist-deep in the smartwatch cycle. Started with Pebble, then Apple Watch S3, S7, Ultra 2, now Garmin. My wrist vibrates for meetings, tracks my sleep, counts my steps. But I keep catching myself scrolling through Chrono24 at 2am. Omega Seamaster 007 on a NATO strap.…
Congrats to @MarinadeFinance team on the marketing site update! There're even animated cards I did in @jittervideo back in the day, but I didn't meant them to be played all at once 🙈
"Can we reduce this to one click?" I hear this in every design review. Like click count is a religion. But TikTok has infinite scroll. Instagram makes you tap through 8 stories before showing the good one. Subscription apps have 12-screen onboarding flows before asking for your…
I missed this announcement from @1x_tech, but I must share it here, cause I love it a lot 🔥 This approach to the design is actually great, cause we used to see humanoids like smth full-metal, futuristic, like from sci-fi movies. On the other hand, NEO looks like a human in a…
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