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Earlier this week, we launched our new night time tea, MoonBrew, and sold well over $100k worth of product in <24 hours This was all done via Klaviyo with $0 in advertising spend Here's how we structured our launch campaign & why I'm so excited for MoonBrew:
Hitting Austin this weekend with @adrianalfieri for a Tough Mudder Any recs for restaurants, saunas, gyms, places to go / see would be much appreciated!
A few scenes from this week - going to start documenting the journey more here
I tried @damccormick13’s creatine when it first came out and the product improvement from V1 to this current flavor is huge Great job 🤝
Not many people know this but @MichaelMartocci was one of the first noonbrew customers & @swagup is one of our largest corporate accounts This is an amazing read on how he executed a crazy turnaround for Swagup over the past 18 months
PART ✌️ So we pick up the story at the Detox phase To regroup before jumping back in, 2022 was an extremely challenging environment for us @swagup and many others, and its one that I believe maps well to the stages of alcoholism We got caught up in the moment and drank the…
Tiktok Shop just announced theyre increasing their referral fee from 2% + $0.30/order → 8%/order Expect to see them making huge investments in Tiktok Shop in 2024 - monster opportunity for brands
Introducing our first new flavor for @noonbrew in 2 weeks and it’s going to be an absolute game changer for the business New flavors are the #1 request from customers and think this will be a huge lift from a retention standpoint
It’s a shame that toasted raviolis arent available in more parts of the country Way better than mozzarella sticks
What an unboxing experience, no wonder @Feastables is crushing s/o @ecom_joseph for the care package 🤝
New honey packaging has landed and now need a new photoshoot for the collection page & pdp Would love recs on good product photographers
one of my favorite scents I wear all the time @MattMullenax is crushing with the new products cant wait for the next scent to drop in jan
Re-launching our superfood honey today with an all new squeezable pouch + better tasting honey New package looking 🔥
Looking for help getting noonbrew on Tiktok shop Who’s the best person to talk to?
Writing up this email and then got this message -_- Thank you Klaviyo!
One of the best emails we send all year is our 9PM Cyber Monday email. “Hey Our Cyber Monday sale ends in 3 hours. Shop here for your last chance at the biggest sale of the year.” Huge sales numbers every time.
Weird fact, but both my co founder and I are left handed. Have not used it as a screen for hiring but I do know a lot of successful left handed people fwiw
great chatting with @alessandroroco & @Tshea0314 about all things dtc and the journey building noonbrew
The best way to start your week off is with a new podcast episode! 🎙️ This week we have the wonderful @alessandroroco (@drinksanzo) and @andrewbcase (@noonbrew)! They discuss with @Tshea0314 their origin stories, go-to-market strategies, and much more! drivingperformance.transistor.fm/episodes/episo…
you have to remember - immediately after someone sees your ad on fb, they see your competitor's ad & vise versa.. this is why comparison ads that directly target your competitor's weaknesses are so powerful
Looking for a part-time CFO or Controller to help NoonBrew as it scales Anyone have good recommendations / can make an intro to someone experienced with ecomm?
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