Robbie Jack
@devevangelist
Web developer turned marketer. Founded and scaled TrueCoach, the leading SaaS for coaches. TechStars alum. Growing brands with Google, Meta, and TikTok Ads 🌱
قد يعجبك
Every breakthrough starts as defiance - someone refusing to accept the limits others take for granted. As founders, builders, and creators, that’s the real work we sign up for. To look at what exists and imagine what could exist instead. I’ve seen it firsthand - building…
What’s your go-to Meta ads account structure?
Many of the Meta ad accounts I audit are messy, out-dated, and over-engineered. Too many campaigns. Too many variables. Too little signal. Here’s the core structure I’ve landed on after millions in ad spend across dozens of brands - built to scale efficiently while keeping…
Many of the Meta ad accounts I audit are messy, out-dated, and over-engineered. Too many campaigns. Too many variables. Too little signal. Here’s the core structure I’ve landed on after millions in ad spend across dozens of brands - built to scale efficiently while keeping…
If you’re planning on launching a new consumer brand, it pays to think like an acquirer.
If you’re building a new consumer business, start by asking how a potential acquirer would value it one day - and why they’d want to buy it - even if you never plan to sell. The best consumer brands are built with sellability in mind. Not because the goal is an exit, but because…
If you’re building a new consumer business, start by asking how a potential acquirer would value it one day - and why they’d want to buy it - even if you never plan to sell. The best consumer brands are built with sellability in mind. Not because the goal is an exit, but because…
How are you approaching creative diversification on Meta?
Most Meta ad campaigns don’t fail because of account structure. They fail because every ad says the same thing. For years, performance marketers have obsessed over the mechanics - CBO vs ABO, cost caps vs bid caps, TOFU vs BOFU. Those levers used to matter. Today, they’re…
Most Meta ad campaigns don’t fail because of account structure. They fail because every ad says the same thing. For years, performance marketers have obsessed over the mechanics - CBO vs ABO, cost caps vs bid caps, TOFU vs BOFU. Those levers used to matter. Today, they’re…
Most marketers are still fighting over keywords. But the next battle for findability isn’t happening on search engines. It’s happening inside the AI models. When someone asks ChatGPT, Claude, or Perplexity about you, your product, or your company - does it show up? And if so,…
A little Sunday morning motivation for those who need it.
Every breakthrough starts as defiance - someone refusing to accept the limits others take for granted. As founders, builders, and creators, that’s the real work we sign up for. To look at what exists and imagine what could exist instead. I’ve seen it firsthand - building…
Founder-led growth is a superpower.
The founder is the first growth marketer in any new business. Before you can hire a marketing team, you have to be one.
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