Robbie Jack
@devevangelist
Web developer turned growth marketer. Built TrueCoach, the leading SaaS for coaches. TechStars alum. Growing brands with Google, Meta, and TikTok Ads 🌱
คุณอาจชื่นชอบ
Every breakthrough starts as defiance - someone refusing to accept the limits others take for granted. As founders, builders, and creators, that’s the real work we sign up for. To look at what exists and imagine what could exist instead. I’ve seen it firsthand - building…
Are you using LTV/CAC to drive your business?x.com/devevangelist/…
There’s one magic number in growth marketing that quietly decides whether you scale or stall out. Miss it, and CAC drifts, payback stretches, and the algo stops helping. Get it right, and every channel starts compounding. The number: the ratio of lifetime gross profit to…
There’s one magic number in growth marketing that quietly decides whether you scale or stall out. Miss it, and CAC drifts, payback stretches, and the algo stops helping. Get it right, and every channel starts compounding. The number: the ratio of lifetime gross profit to…
Read more books. Read for no reason. Read to solve problems. Read to gain wisdom. Read to compress decades into days. Read to escape the feed. Read to sharpen your model of the world. Read to think. A simple reading habit can change everything.
Be careful what you feed the HiPPO – the Highest Paid Person's Opinion shouldn't be biased by whoever gets in the elevator with them this morning.
What’s your go-to Meta ads account structure?
Many of the Meta ad accounts I audit are messy, out-dated, and over-engineered. Too many campaigns. Too many variables. Too little signal. Here’s the core structure I’ve landed on after millions in ad spend across dozens of brands - built to scale efficiently while keeping…
Many of the Meta ad accounts I audit are messy, out-dated, and over-engineered. Too many campaigns. Too many variables. Too little signal. Here’s the core structure I’ve landed on after millions in ad spend across dozens of brands - built to scale efficiently while keeping…
If you’re planning on launching a new consumer brand, it pays to think like an acquirer.
If you’re building a new consumer business, start by asking how a potential acquirer would value it one day - and why they’d want to buy it - even if you never plan to sell. The best consumer brands are built with sellability in mind. Not because the goal is an exit, but because…
If you’re building a new consumer business, start by asking how a potential acquirer would value it one day - and why they’d want to buy it - even if you never plan to sell. The best consumer brands are built with sellability in mind. Not because the goal is an exit, but because…
How are you approaching creative diversification on Meta?
Most Meta ad campaigns don’t fail because of account structure. They fail because every ad says the same thing. For years, performance marketers have obsessed over the mechanics - CBO vs ABO, cost caps vs bid caps, TOFU vs BOFU. Those levers used to matter. Today, they’re…
Most Meta ad campaigns don’t fail because of account structure. They fail because every ad says the same thing. For years, performance marketers have obsessed over the mechanics - CBO vs ABO, cost caps vs bid caps, TOFU vs BOFU. Those levers used to matter. Today, they’re…
Most marketers are still fighting over keywords. But the next battle for findability isn’t happening on search engines. It’s happening inside the AI models. When someone asks ChatGPT, Claude, or Perplexity about you, your product, or your company - does it show up? And if so,…
A little Sunday morning motivation for those who need it.
Every breakthrough starts as defiance - someone refusing to accept the limits others take for granted. As founders, builders, and creators, that’s the real work we sign up for. To look at what exists and imagine what could exist instead. I’ve seen it firsthand - building…
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