:Cromwell:
@learnwithmattc
Senior Dir of Customer Experience #CX at @StellarWP co-founder of @GiveWP Founder/co-host of @WPProductTalk Too many "Matt's" in tech, so call me Cromwell
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I send an email out once a week with Freemium WordPress insights on marketing, business, and customer experience for WP product business owners. Reply to that email and we can chat about your business. I answer every reply I get. Subscribe here: mattcromwell.com/contact/
I've really been doing a lot with Docsbot and seeing really excellent results. It's integration with Helpscout is also really powerful. Lots of insights to be had on the show this week if you care about how AI can improve your HUMAN support team and customer experience.
AI in support isn’t magic… it’s messy, powerful, and evolving fast. @learnwithmattc has been deep in it with @DocsbotAI, so we’re bringing founder @UglyRobotDev back to the show to unpack what’s real, what’s hype, and what’s next. Live Oct 15 at Noon ET! youtube.com/watch?v=AVe-F2…
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AI in Support: What Works, What Doesn’t, and What’s Next
In case you missed it - @ianmisner from Kestrel is joining us as the new co-host of WP Product Talk 🎉. We’re excited for the insights he’ll bring to future episodes. Huge thanks to @heyamberhinds for co-hosting for so long - we’ll miss you and hope to have you back sometime ❤️
We've got @ianmisner from @KestrelWP on the show this week! Just like you, he balances tons of competing priorities – the difference is, he's willing to talk about it live on the show! Join us this Wednesday, LIVE and SUBSCRIBE! youtube.com/live/lyBhrENn2…
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The Prioritization Playbook: Lessons from Multi-Product Businesses
To all you who are using AI browsers now … tell me what I'm missing. Why do I want to prompt my browser to do something instead of me navigating and browsing the web like an old man?
My Support capacity sheet inspired @BlinkMetricsBI to build it into their platform. So I asked them for a special offer for my readers, and they said YES! Read my article and get your deal. p.s. I am NOT an affiliate, I get zero dollars for this. mattcromwell.com/support-capaci…
This is good marketing by the Woo team. Well done.
Why pay more for less control? With WooCommerce, you own your store — and your costs. Learn more about how open source stacks up against SaaS platforms: woocommerce.com/woocommerce-vs…
AI doesn’t replace human support; it scales access to better answers and makes documentation more effective. This post features insights by the work I've done with all the products at @StellarWP and @docsbotai by @UglyRobotDev mattcromwell.com/ai-support-bet…
mattcromwell.com
The Real Power of AI in Support Isn’t Fewer Tickets; It’s Better Answers for More People
AI doesn’t replace human support; it scales access to better answers and makes documentation more effective.
❓Are you a small WordPress product shop? ❓Do you get value from our podcast? If your answer to both of those question is YES OF COURSE, then would you consider becoming a community sponsor of the show? If so, at what rate?
I built a formula at @GiveWP to know exactly when to hire support vs. when to fix the product. Later, at @stellarwp, I proved it works across every team. I just rewrote the full article—years of hard-earned lessons distilled into one framework. mattcromwell.com/support-capaci…
The future of WordPress plugins isn’t AI or plugins; it’s AI and plugins. - @learnwithmattc If you’re worried about the future of WordPress plugins in the post-AI era, this is a must-read. #WordPress #AI @WPProductTalk wpproducttalk.com/blog/why-ai-wo…
wpproducttalk.com
Why AI Won’t Kill Premium Plugins
AI won’t kill premium plugins. Snippets can’t replace trust, support, or security—and that’s what businesses truly pay for.
We're on a chase to reach 1️⃣0️⃣0️⃣0️⃣ Youtube subscribers. You can help us get there just by clicking this link, or sharing it with your all your co-workers who LOVE Product Talk too. youtube.com/@wpproducttalk…
Are you getting ready for a big Black Friday / Cyber Monday sale? Then this is a must-listen! Hear from @learnwithmattc , @KatieKeithBarn2 , and @zackkatz on how they approach this huge opportunity. youtube.com/watch?v=WgoeSY…
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Strategies and Tips for a Successful Black Friday sale for your...
I'm not convinced Darrel was completely serious in his video; but this response really needed to be said.
“AI is replacing WordPress plugins.” “Premium pricing is greed.” Bold claims from @DarrelWilsonYT but wrong. Here’s why plugins still matter (and why AI isn’t a replacement): wpproducttalk.com/blog/why-ai-wo…
wpproducttalk.com
Why AI Won’t Kill Premium Plugins
AI won’t kill premium plugins. Snippets can’t replace trust, support, or security—and that’s what businesses truly pay for.
Question for folks who work with large, cross-functional teams: Why is your calendar just one solid back-to-back meeting all week; and when do you ever get any work done!?
I've never been an LTD fan; but Lesley's campaign was really interesting to me. She told me about some of the results so I'm excited she'll get to share with everyone on the show this week. Tune in!
Did you know @lesley_pizza launched @eventkoi with a lifetime deal? This week she joins #WPProductTalk to unpack what lifetime sales mean for product growth & sustainability 📅 Sept 24 🕛 Noon Eastern 🧑🏼with co-hosts @learnwithmattc & @KatieKeithBarn2 wpproducttalk.com/podcast/lifeti…
wpproducttalk.com
Lifetime Deals: The Shortcut Every New Founder Dreams Of (But Few Survive) with guest Lesley Sim on...
Explore the pros & cons of lifetime deals for WordPress products with Lesley Sim on WP Product Talk, Sept 24. Learn if they’re a shortcut or a trap.
The Church is supposed to attract those folks. But it's also supposed to help transform our hearts. Instead American State Religion is appealing to our sinful natures by justifying and amplifying the empty, soulless, mean-spirited views.
How did Christianity in America pull in so many empty, soulless, mean-spirited, dishonest people?👊
Hey @askwpgirl, I’ve reflected quite a bit on your statement here, because I understand where you’re coming from. Pricing that works for nonprofits and is truthful and transparent is something I think you know is really important to me. In our WCUS talk, @KatieKeithBarn2 and I…
After hearing about changes Paid Memberships Pro from @learnwithmattc and @KatieKeithBarn2 at #WCUS2025, I am low-keyed annoyed with these very Syed Balkhi inspired predatory pricing structures making it so much harder for me to offer this to my nonprofit clients.
ChatGPT plus my Gmail, Calendar, and Drive is an amazing opportunity. BUT! Let's wait like... a year before it can be trusted with that kind of access, maybe!? Also would love 2FA required on chatGPT.com
We got ChatGPT to leak your private email data 💀💀 All you need? The victim's email address. ⛓️💥🚩📧 On Wednesday, @OpenAI added full support for MCP (Model Context Protocol) tools in ChatGPT. Allowing ChatGPT to connect and read your Gmail, Calendar, Sharepoint, Notion,…
If your code is your moat, text-to-app products like v0, Lovable, or now Telex in WP will look like a meaningful threat. I’m a fan of these tools but what they haven’t solved is the ongoing cost of maintenance, support, and expert management that can turn problems into features.
We're hiring! Come work with Katie, myself, and the rest of the worldwide Barn2 team! 🤞
Our Marketing Specialist role is now live. It's a hands-on role for someone who enjoys executing across different channels - SEO content updates, email campaigns, link building, social scheduling, analytics reporting, etc. Please spread the word! 📍 Remote (with European time…
Had a fun chat with @WPProductTalk about @WordPress and AI today: youtube.com/watch?v=g69gor…
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SPECIAL GUEST: Matt Mullenweg on his vision of AI in tech and...
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