Matt Smith
@matthew_app_dev
Building apps. Growing, learning and sharing my journey. Checkout my ASO tips: https://substack.com/@mattsmithapps
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$5,000! It feels I’d been on the brink of this monthly revenue for ages, and finally crossed it. This is 50% of the $10,000 goal I have for next year which is really amazing as I was quite excited just a month ago when I was at $3,000. It is really fascinating how quickly you…
Many people asked me for my ASO strategy. I'm working on a Full Guide where I will share everything I know about ASO and how I went from $0 to $5,000 monthly revenue. But for now I decided to share some of my ASO tips through Substack. You can read my first tip where I look at…
These are my costs for API in november. I love margins in software so fucking much. Especially when you compare it to e-commerce where you focus so much on putting costs down.
I experimented with promoting lifetime purchase for DACH countries. This was based on tip from @filippkowalski, where he suggested that people from these countries prefer one-time purchase compared to subscription. Before I never got any subscriptions even if I price them very…
ASO is very underrated and is amazing source of traffic as it's basically free.
This launch is still surprising to me It keeps growing and compounding every week But when I was building this app I assumed that ASO traffic would be close to 0 and the app would have to rely 100% on TikTok promotion So far it's the opposite; we're still working on our…
Everybody wants step-by-step advice or concrete idea for an app that would work. What they don't understand is that the space evolves. What worked 2 years ago, doesn't work now. What you need to learn are the specific patterns. Patterns that you can learn, apply and…
I am working on an ASO Full Guide. This will contain everything I know about ASO. From the tiniest details, through well-known verified tactics, to unknown methods that I almost never see anybody use. This is what took me from $0 to $5,000 in monthly revenue. I spend $0 on…
This is the BIGGEST MISCONCEPTION people have about ASO: They think it works for any app. That you can just drop a few keywords into your list and suddenly your habit tracker will jump to the top of search. That’s not how it works. To understand how to leverage ASO, think of…
In 2026 I will focus on paid ads for the first time. To prepare for this i'm implementing few tools in my workflow to help me monitor more metrics. Amplitude - For onboarding analytics (dropoff, time spent) Superwall - I want to experiment with multiple paywalls and also want…
I made $24 in the last 20 minutes. That's $72 in an hour, which is $288 in a day. That is $8,064 MRR so I have $96,768 ARR. We can round that up to $100,000 as it's close and ideally say 6 figures ARR.
You should go from idea to first release in under a month. Anything more is redundant.
If you are thinking about localizing your app. Do it. It didn't take that much time and the effects seem to compound.
I would love to say that most of my success is the result of my own findings and knowledge. The truth is I just applied everything I learned from other people in this space. The people who's content helped me the most: @AppMastersCo @desmondhth @filippkowalski @designerants…
Many people didn't believe me that $3,400 monthly revenue. And that's good. You shouldn't. People are faking screenshots, creating sandbox purchases. Anything can be faked and most of the posts here with any meaningful revenue are fake. To prove that ASO and SEO can get your…
This is great news and should end all grifters with fake screenshots. Personally I didn't want to give my api key and app info to random websites even if it comes from people I find trustable. This feels much more secure.
Want to share your app's performance, reliably? Introducing "verified by RevenueCat":
ASO and SEO only. One app. The initial investment was only 10$ for domain and hosting. It can be done.
This rule will be a big problem. I understand we need to fight against copycats, but this rule can be easily abused and can be explained in so many ways.
People should learn the difference between MRR, ARR and monthly revenue.
This guy paid triple the price of an annual subscription and he isn't stopping. Sometimes weekly subs can be very profitable.
If you are building your first online product don't even think about scaling and building plethora of functionality. The only thing you should care about is the first $1 you will make. That should be your goal. - That $1 will break multiple limiting beliefs. - It will prove to…
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