Matt Smith
@matthew_app_dev
Building apps. Growing, learning and sharing my journey.
Może Ci się spodobać
Finally reached my goal of $3,000 MRR. It means a lot to me as it's my breakeven point (same amount as my current salary in eastern Europe). Most of it can be attributed to 1 of my apps, where I found high popularity keyword with no competition and combined it with SEO…
My localization experiment is not what I've expected. I thought that this would make my app popular in countries like China, India and maybe some African countries. Reality? I increased purchases from France and Germany and got few purchases also from India. But I can count…
I'm shocked at how many people do their ASO with AI. ASO is not the time where you want to be lazy. Manually research your keywords, check your competition and use natural language. No wonder you can't get any downloads if you generate your titles and keywords with one prompt.
I'm wondering how many people now actually pay for app logo. For my last 15 apps I literally use the first generation that AI gave me.
Me when @RevenueCat announced awards for achieving subscribers milestones: 🤩 Me when I learned that the smallest award is for 50 000 subscribers: 😭
I never used @Superwall or any other paywall system. Is it worth it?
My first app totally FLOPPED. I worked on it for 12 months. Perfectioning every detail. I made sure that buttons have pleasing effects. Support every type of login. Added newsletter. In my mind I was already thinking about scaling and how would I handle thousand of users.…
This is my best converting paywall: > simple > big title describing the wanted end result > only one always visible bug button on bottom to purchase > button label must be action: "Get Results", "Start 7-Day Free Trial" etc > 3 benefits of an app (always focu on user, don't…
rare childhood christmas memory: not being able to take a bath because theres a carp in the bathtub
To earn money from X you need to hit 5M impressions in the last 90 days. That's around 50,000 impressions a day. This is the first time I hit that daily number and it feels incredibly hard. But so did everything at the start. Getting into the Creator Revenue Sharing program…
I never had big break-through. My revenue always grew little by little. It doesn't produce those amazing viral posts where you go from $0 to $1M in a month. But it's much sustainable attitude. I always iterate on my apps, try to test features and see the results. This not…
I try to be as nice as possible to app reviewers but holy fuck it's hard sometimes.
I live in a country where people HATE to pay for an app. 85% of people use Android. And if you ask for $0.99 you literally get death threats and get called greedy. That's why I was very skeptical to charge anything more than a few dollars. The result? - People classified my…
I can see first purchases caused by localization of my app. I got few sales from Germany, France and Canada. My ASO sucks for these countries so as I get more purchases this might signal to Apple to push my app more to the top.
Working hard and being consistent is very important but so is having adequate rest. Make sure to listen to your body and give it a rest. One step back, two steps forward.
Fix your keyword research, then fix your ASO, then fix your onboarding, then fix your offer, then fix your ratings, then fix your product, then fix your A/B testing, then fix your shareability, then fix your retention, then fix your margins etc. Most people try to have the…
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