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"If you can operate a business, you should operate. The world doesn't have enough operators"
After revealing that we moved our ad account over to be entirely cost cap (now cost per result) campaigns, I've gotten more questions on that than anything I've ever posted. Here's how we've used exclusively cost cap campaigns to scale to as much as $40k Facebook spend in a day.
I still believe it’s 100% possible to run a successful $5-10M DTC brand with just paid social & email
Creating a NEGATIVE $ Conversion Cycle is more important than ever I worked with @payplastiq on a playbook on how you can use your credit partners & tools like Plastiq to create working capital w/o having to source it Please RT if valuable Quick🧵 + Link to Playbook👇🏻
Too often, people who build or run successful businesses gloss over the moments where they almost lost faith in their business and themselves. When I was running Native, I almost shut down the business 3 times in the first year. Here are the details of each time:
First podcast episode is live 🎉 Full episode: anchor.fm/tilen-krivec “Beyond the ad account” is a solocast, where I talk about things we learn and the struggles we have growing direct to consumer brands at Blink Ecom.
DTC advertising expectation: 50% Ad creatives 50% Media buying DTC advertising reality: 80% getting your "Channel-Funnel-Offer" fit to bring high enough revenue-per-session 18% Ad creatives 2% Media buying
Something new coming this month 🧪 - and a lot of fresh content with it 💡 Here is a sneak preview - on how - if you are selling subscriptions with your DTC brands, you can get better first order AOV & better subscribers. #dtc #dtctwitter #facebookads #adcreatives
Benefits aren't enough! Copywriting has been kicking our but for the past few months, but we're finally starting to crack it - by focusing more on the personal transformation product will bring to the user - at first use or after X time - not just the surface level benefits
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