Common Thread Collective
@CommnThreadCo
Common Thread Collective is an ecommerce growth agency, helping DTC brands that are doing $10M-$100M in annual online revenue.
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Attention agency owners: We’re running a one-time, 2-day intensive at CTC in January to help you build a more profitable, scalable agency. Small group deep dives with CTC leadership and real feedback on your business, alongside 15 other agency owners. Only a few spots left. DM…
We don’t chase hacks. We build plans. And this BFCM, the plan delivered: Revenue beat, margin beat, spend in control. This is what aligned forecasting + disciplined operators produce. 2026, let’s get to work.
If you listened to this I have to make a clarification + share some wins/learnings from one of my top brands: - Nov: double-digit YoY growth - Full sale period: planned down due to shortened sale YoY, ended flat to LY despite shorter sale - BF: down YoY - CM: up YoY - Dec:…
This is literally our service. Plan every dollar earned and spent every day. Track performance in real time against those goals. Pivot when you get off course. Achieve your desired profit. Repeat. And the marketing calendar is the critical piece that ties the…
I've $500,000,000 plus in ecom sales since starting in a gararge for my own company, not as an agency. The #1 Secret is Simple, and you DO NOT do it! We predict and track sales daily for the entire year! Yep, every day. Now, ahead of time, for next year. Step One: How much are…
Cyber Monday BUMP LIVE with the team in Dubai! If you want to join the live and share how you are doing DM me!
Gotta say this is our first BFCM with your team and they are killing it Taylor. Props to a really well run machine
The offer is everything. Black Friday flopped. Got in the war room, redesigned the offer, Sunday beats BFCM by 40%, end the month +2% to Rev and +8% to CM. It's not too late. The Cyber Monday evening peak is still to come. Plan, pivot, profit.
We will be back Live at 4pm PST for the Cyber Monday Peak.
Take 3 :: Always extend Cyber Monday to Tuesday.
🔥 My hot take - Ramp up offer towards BFCM to squish maximum attention on those days with multiple offers - Flash sales and Intra-day flash sales - Importance of Time of day as you are competing to win the attention auctions @JoySharma_11 @itslukeaustin @TaylorHoliday
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